3 Secrets from Gary Keller’s The Millionaire Real Estate Agent (MREA)
It is no secret that Gary Keller’s MREA book is considered the blueprint for automating success in real estate. Real estate needs to be bootstrapped in the beginning
3 Reasons Why the Housing Shortage Could Last Very Long
The housing supply is currently at its lowest level since the 1970s. Goldman Sachs said the shortage could last for years due to millennial home buying and fewer starts. There also won't be enough foreclosures to make a meaningful impact on the market, the bank says. Supply for homes can't keep
6 Tips that Convert Real Estate Agent Websites
Optimize your Website for High Visibility Easy-To-Use Site Navigation Lead Capture Responsive Design Content is King High-Quality Images and Videos Here’s the truth: With a super hot real estate market this year, competition for leads online will only get fiercer. That means you must have a great website as a
The 6 biggest fears of any Real Estate Agent
There’s no such thing as a fearless real estate agent. Alex Kearney, top producing agent and team leader with King Realty, openly discusses that he’s been kept awake by his fears. He fears bad transactions, bad decisions, and disappointing customers and investors. Even so, Kearney loves his fears. Why? “Because they
Why This Isn’t Your Typical Summer Housing Market
In real estate, it’s normal to see ebbs and flows in the market. Typically, the summer months are slower-paced than the traditionally busy spring. But this isn’t a typical summer. As the economy rebounds and life is returning to normal, the real estate market is expected to have an unusually
Why is personalization in marketing so important?
Why is personalization in marketing so important? I was sitting at my computer, wondering why personalization in marketing is so important. I did some research and found out that 86% of consumers are saying that personalization directly impacts their purchase decisions. Consumers expect personalization. So, if I want to meet and exceed
Evergreen Blog Content a Beginners Guide
Evergreen Blog Content a Beginners Guide What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it's content that remains relevant. It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below.
7 Routines of the Most Successful Real Estate Agents
These 7 routines of the most successful real estate agents is not a list of silver bullets or a secret path to success. This is a list of common traits and actions often found in the most successful real estate agents. There will always be exceptions to the rules but
Healthy Housing Market should continue in 2021
Healthy Housing Market should continue in 2021 ZipperAgent expects that a Healthy Housing Market should continue in 2021 Throughout 2019 and 2020, housing inventory was at record lows. Despite the pandemic and high unemployment, home sales are outpacing new listings every month. Unless there are sellers forced to come to the
More Marketing Ideas for the Holidays
More Marketing Ideas for the Holidays We can always use a few more marketing ideas. I got these two ideas from a local real estate broker. The first one is all about appreciation, and the second is more about neighborhood expertise. Both will establish a degree of reciprocity with your audience. Marketing
