Why is personalization in marketing so important? I was sitting at my computer, wondering why personalization in marketing is so important. I did some research and found out that 86% of consumers are saying that personalization directly impacts their purchase decisions.  Consumers expect personalization. So, if I want to meet and exceed

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Evergreen Blog Content a Beginners Guide What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it's content that remains relevant.  It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below.

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These 7 routines of the most successful real estate agents is not a list of silver bullets or a secret path to success. This is a list of common traits and actions often found in the most successful real estate agents.  There will always be exceptions to the rules but

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How to Lead Your Team to Succeed  Many of us have experienced “that person” on our team that likes to pave their own way.  Not that enthusiasm is a bad thing or passion about your job for that matter, but many new agents like to run 100 miles a minute and often

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Recruiting talented Real Estate Agents remains a top concern for brokers and team leaders across the United States of America. Successful real estate leaders know those excellent agents are the key to growing their business. Competition for top agents, however, is the fiercest it has ever been.  What can you

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