Ask any real estate agent their biggest challenges, and they’ll have a lot of repeated answers. The high cost of capturing leads, the competition, the infusion of technology — the list continues. The high-traffic season in the real estate market leaves no room for agents to tackle these situations. You’re too

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The real estate industry has a history of being reluctant to adopt technologies. The same was true for marketing automation before 2020. However, the Covid-19 pandemic was a grim reminder of why investing in automation software could be worth it. Reimagining real estate operations have become essential. The pandemic certainly forced

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Every year the real estate market experiences above-trend increases and below-trend falls in both prices and transactions. This last real estate “hot” period witnessed a considerable rise in real estate prices. The home prices enriched sellers and keyed up buyers into frantic bidding wars. But lately, there are signs that the

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Long gone are days when real estate operations were all manual. It’s 2022, and the market is witnessing the shift from ‘real life’ to ‘real-time’ with CRM and marketing automation tools. Introduction The real estate industry is fast-paced and, not to mention, volatile. Your phone won’t stop ringing one season, and every

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It is no secret that Gary Keller’s The Millionaire Real Estate Agent (MREA) book is considered the blueprint for automating success in real estate. The key message in the book is: Success in real estate boils down to leads, listings, and leveraging resources. Once you’ve set up your business using these

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