Quick question — would you buy a home as quickly as you would toothpaste? No, right? Because while toothpaste is a matter of convenience, a house is a necessity. The latter are commodities consumers typically spend more time researching and comparing before purchasing. Renting or buying a house, or selling one

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In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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If you want to search for a property on sale in your local area, what do you do? Our best bet is you’ll go online and search for ‘property on sale near me. Let us break it to you - your audience is doing the same. If you want to direct those

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Technology has always been a catalyst for change in all industries, and the real estate market is no exception. Whether you’re trying to sell a home for your client or buy one, pulling up listings to browse on your phone or tablet is the norm these days. Understandably so, today’s worker

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The U.S. has 3 million real estate agents and over 106,000 independent brokerage firms. Evidently, it’s cutthroat competition. While a high-budget marketing campaign can give you a leg up on your competitors, you need to stand out every time and not just once. How do you do so? By remembering that

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Technology touches our lives daily in endless ways, and it is no different in the real estate world. While real estate has been hesitant to adopt technology in the past, it’s different now. Real estate agents understand that their audience and the way they interact with businesses are changing. To be

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Have you heard of the Image of Professions survey? Roy Morgan Research conducts this popular survey every year. Respondents are men and women, aged 14 and over, and they are asked to rate occupations for honesty and ethical standards. Nurses and medical professionals are right at the top of the list.

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If you meet someone who’s aiming to pursue a career as a real estate agent, the first question they ask is how long it takes to become successful in real estate. Can you answer this question? Probably not! It’s because the question is wrong. Being a real estate agent is one thing;

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Real estate businesses don’t “need” CRM — it’s way too expensive and not necessity, right? Wrong! Every real estate business, whether small or big, whose owner agrees with the statement above could be heading for failure. Why? Because 2022 is a new era. Customer relationships are more important than ever. And if

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From classified ads in local newspapers and magazines to digital ads on the web and social media, real estate has come a long way. But just creating a real estate website is not the answer — integrating the most-effective real estate tech tools into the website is. There can no

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