It is no secret that Gary Keller’s The Millionaire Real Estate Agent (MREA) book is considered the blueprint for automating success in real estate. The key message in the book is: Success in real estate boils down to leads, listings, and leveraging resources. Once you’ve set up your business using these

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The housing supply is currently at its lowest level since the 1970s. Goldman Sachs said the shortage could last for years due to millennial home buying and fewer starts. There also won't be enough foreclosures to make a meaningful impact on the market, the bank says. Supply for homes can't keep

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There’s no such thing as a fearless real estate agent. Alex Kearney, top producing agent and team leader with King Realty, openly discusses that he’s been kept awake by his fears. He fears bad transactions, bad decisions, and disappointing customers and investors. Even so, Kearney loves his fears. Why? “Because they

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Why is personalization in marketing so important? I was sitting at my computer, wondering why personalization in marketing is so important. I did some research and found out that 86% of consumers are saying that personalization directly impacts their purchase decisions.  Consumers expect personalization. So, if I want to meet and exceed

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Evergreen Blog Content a Beginners Guide What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it's content that remains relevant.  It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below.

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7 Routines of the Most Successful Real Estate Agents These 7 routines of the most successful real estate agents is not a list of silver bullets or a secret path to success. This is a list of common traits and actions often found in the most successful real estate agents.  There

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Healthy Housing Market should continue in 2021 ZipperAgent expects that a Healthy Housing Market should continue in 2021 Throughout 2019 and 2020, housing inventory was at record lows. Despite the pandemic and high unemployment, home sales are outpacing new listings every month.  Unless there are sellers forced to come to the

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More Marketing Ideas for the Holidays We can always use a few more marketing ideas. I got these two ideas from a local real estate broker.  The first one is all about appreciation, and the second is more about neighborhood expertise.  Both will establish a degree of reciprocity with your audience. Marketing

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