The U.S. has 3 million real estate agents and over 106,000 independent brokerage firms. Evidently, it’s cutthroat competition. While a high-budget marketing campaign can give you a leg up on your competitors, you need to stand out every time and not just once. How do you do so? By remembering that

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Have you heard of the Image of Professions survey? Roy Morgan Research conducts this popular survey every year. Respondents are men and women, aged 14 and over, and they are asked to rate occupations for honesty and ethical standards. Nurses and medical professionals are right at the top of the list.

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Imagine you want to buy a house. Your real estate agent suggests a listing per your budget and specifications, and you visit the home together. What information would you like to get about the new neighborhood? The safety of the area, the nearest commute options, the area schools, the local restaurant

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If you meet someone who’s aiming to pursue a career as a real estate agent, the first question they ask is how long it takes to become successful in real estate. Can you answer this question? Probably not! It’s because the question is wrong. Being a real estate agent is one thing;

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Real estate businesses don’t “need” CRM — it’s way too expensive and not necessity, right? Wrong! Every real estate business, whether small or big, whose owner agrees with the statement above could be heading for failure. Why? Because 2022 is a new era. Customer relationships are more important than ever. And if

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Every real estate agent knows the importance of maximizing their time and efficiency. Because the lack of these two can impact your business revenue. As it happens, almost every real estate business struggles to strike this balance. Managing multiple clients and following up with them while producing infallible paperwork is no

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From classified ads in local newspapers and magazines to digital ads on the web and social media, real estate has come a long way. But just creating a real estate website is not the answer — integrating the most-effective real estate tech tools into the website is. There can no

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Ask any real estate agent their biggest challenges, and they’ll have a lot of repeated answers. The high cost of capturing leads, the competition, the infusion of technology — the list continues. The high-traffic season in the real estate market leaves no room for agents to tackle these situations. You’re too

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Long gone are days when real estate operations were all manual. It’s 2022, and the market is witnessing the shift from ‘real life’ to ‘real-time’ with CRM and marketing automation tools. Introduction The real estate industry is fast-paced and, not to mention, volatile. Your phone won’t stop ringing one season, and every

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