As we approach the second year of the Global Pandemic, an update to our previously published blog, "HOW MUCH SHOULD A REAL ESTATE AGENT SPEND ON MARKETING?" seemed necessary. As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources

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    Social Media Marketing - How to Rock It Social Media Marketing - How to Rock will help you take your social media marketing to the next level.  With almost 2 million active real estate agents in the United States, it is crucial to have both a personable and consistent social media

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As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to

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Since real estate agents essentially run their own businesses, they need to market themselves—their abilities, their expertise, their trustworthiness. That means carefully developing a personal brand, especially on social media. Not only is social media one of the first places a new lead will go for information about your real

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How's your online business presence? If your Real Estate business isn't listed in these five places online, it's not as successful as it could be. 1. Your own personal, professional website This might seem obvious, but this is the #1 place online to list your real estate business.  This doesn’t refer to

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The ZipperAgent CEO Success Series: How to Leverage Technology to Grow Your Real Estate Business explores how technology is changing the real estate business and how top-notch agents can profit from these changes.  I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it

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Facebook has a lot to offer your real estate business, but to gather those benefits—to generate leads from Facebook—you need to have the right kind of profile. You need a business page that’s separate from your personal one. You might have heard that business Facebook pages are waste of time for

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A drip campaign is an underused, powerful marketing tool for real estate agents. Here's the short, quick guide to why you should be using them in your business. Let’s start with a definition: What Is a Drip Campaign? It’s a series of automated emails to certain subgroups within your contacts based on their

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Experience for free how you can grow your business using the power of an all-in-one marketing and sales platform.