Most buyers begin their home search months before they reach out to a real estate agent. How? Online! Internet technologies have profoundly changed how home buyers and sellers search for homes and prospects. To be precise, 97% of all homebuyers use the Internet in their home search. One of the technologies most instrumental in

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Real estate businesses don’t “need” CRM — it’s way too expensive and not necessity, right? Wrong! Every real estate business, whether small or big, whose owner agrees with the statement above could be heading for failure. Why? Because 2022 is a new era. Customer relationships are more important than ever. And if

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The housing supply is currently at its lowest level since the 1970s. Goldman Sachs said the shortage could last for years due to millennial home buying and fewer starts. There also won't be enough foreclosures to make a meaningful impact on the market, the bank says. Supply for homes can't keep

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Evergreen Blog Content a Beginners Guide What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it's content that remains relevant.  It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below.

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These 7 routines of the most successful real estate agents is not a list of silver bullets or a secret path to success. This is a list of common traits and actions often found in the most successful real estate agents.  There will always be exceptions to the rules but

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More Marketing Ideas for the Holidays We can always use a few more marketing ideas. I got these two ideas from a local real estate broker.  The first one is all about appreciation, and the second is more about neighborhood expertise.  Both will establish a degree of reciprocity with your audience. Marketing

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5 Real Estate Agent Marketing Ideas for the Holidays   You can use these 5 Real Estate Agent Marketing Ideas for the Holidays starting today.   Let’s face it, 2020 will probably not go down in the history books as anyone’s favorite year. Even this year, people generally are already showing that they are

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As we approach the second year of the Global Pandemic, an update to our previously published blog, "HOW MUCH SHOULD A REAL ESTATE AGENT SPEND ON MARKETING?" seemed necessary. As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources

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    Social Media Marketing - How to Rock It Social Media Marketing - How to Rock will help you take your social media marketing to the next level.  With almost 2 million active real estate agents in the United States, it is crucial to have both a personable and consistent social media

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