Quick question — would you buy a home as quickly as you would toothpaste? No, right? Because while toothpaste is a matter of convenience, a house is a necessity. The latter are commodities consumers typically spend more time researching and comparing before purchasing. Renting or buying a house, or selling one

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In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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Imagine you want to buy a house. Your real estate agent suggests a listing per your budget and specifications, and you visit the home together. What information would you like to get about the new neighborhood? The safety of the area, the nearest commute options, the area schools, the local restaurant

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If you meet someone who’s aiming to pursue a career as a real estate agent, the first question they ask is how long it takes to become successful in real estate. Can you answer this question? Probably not! It’s because the question is wrong. Being a real estate agent is one thing;

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Real estate businesses don’t “need” CRM — it’s way too expensive and not necessity, right? Wrong! Every real estate business, whether small or big, whose owner agrees with the statement above could be heading for failure. Why? Because 2022 is a new era. Customer relationships are more important than ever. And if

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Every real estate agent knows the importance of maximizing their time and efficiency. Because the lack of these two can impact your business revenue. As it happens, almost every real estate business struggles to strike this balance. Managing multiple clients and following up with them while producing infallible paperwork is no

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The housing supply is currently at its lowest level since the 1970s. Goldman Sachs said the shortage could last for years due to millennial home buying and fewer starts. There also won't be enough foreclosures to make a meaningful impact on the market, the bank says. Supply for homes can't keep

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Why is personalization in marketing so important? I was sitting at my computer, wondering why personalization in marketing is so important. I did some research and found out that 86% of consumers are saying that personalization directly impacts their purchase decisions.  Consumers expect personalization. So, if I want to meet and exceed

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Evergreen Blog Content a Beginners Guide What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it's content that remains relevant.  It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below.

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These 7 routines of the most successful real estate agents is not a list of silver bullets or a secret path to success. This is a list of common traits and actions often found in the most successful real estate agents.  There will always be exceptions to the rules but

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