Why is personalization in marketing so important? I was sitting at my computer, wondering why personalization in marketing is so important. I did some research and found out that 86% of consumers are saying that personalization directly impacts their purchase decisions.  Consumers expect personalization. So, if I want to meet and exceed

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Evergreen Blog Content a Beginners Guide What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it's content that remains relevant.  It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below.

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7 Routines of the Most Successful Real Estate Agents These 7 routines of the most successful real estate agents is not a list of silver bullets or a secret path to success. This is a list of common traits and actions often found in the most successful real estate agents.  There

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re you looking for real estate marketing ideas? These 3 inexpensive methods have proven to give a good return on investment. Use all of the methods to ensure the biggest bang for your buck.  Then please let me know how well they worked for you. Wear a Name Tag This should

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The Same Old Thing When It Comes to Lead Generation Real estate lead generation is something that all real estate agents are concerned with.  Without leads, there are no customers and no business.  Real estate agents will frequently rely on the same methods that other real estate agents in their market

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CRM Usage = Sustainable Broker Profitability   CRM usage is the foundation sustaining broker profitability according to a WAV Group released it’s 2019 CRM Effectiveness Study to 71,581 brokers nationwide.  The findings show that Client Relationship Management (CRM) solutions are becoming more the norm. Findings CRMs are becoming more the norm More than 66% of

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CRM for Real Estate is a pretty dry topic, but I’ll try to make this blog interesting.  It all starts with me going to an appointment at my Health Maintenance Organization (HMO). Yesterday I had an appointment with my audiologist.  While having a routine examination, it was determined that one of

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When I was an active real estate agent, I wouldn't say I liked marketing to expired listings. First of all in Boston, where I live, there were not very many expired listings. It was and still is, a hot market for real estate.  Second, the competition was significant. I remember knocking

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