CRM Usage = Sustainable Broker Profitability   CRM usage is the foundation sustaining broker profitability according to a WAV Group released it’s 2019 CRM Effectiveness Study to 71,581 brokers nationwide.  The findings show that Client Relationship Management (CRM) solutions are becoming more the norm. Findings CRMs are becoming more the norm More than 66% of

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CRM for Real Estate is a pretty dry topic, but I’ll try to make this blog interesting.  It all starts with me going to an appointment at my Health Maintenance Organization (HMO). Yesterday I had an appointment with my audiologist.  While having a routine examination, it was determined that one of

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When I was an active real estate agent, I wouldn't say I liked marketing to expired listings. First of all in Boston, where I live, there were not very many expired listings. It was and still is, a hot market for real estate.  Second, the competition was significant. I remember knocking

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Master copywriting skills to create brief, clear, appropriate messages Interact in online communities and you will create a lead generation machine Become a Brand on Social Media t’s your Sales Funnel – Own it   Master copywriting skills to create brief, clear, appropriate messages “ Great salespeople are great communicators, often great

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If you are honest with yourself, you probably recognize the fact that most of your contacts are not sitting by their phones, or starting at their Instant Messenger Apps, or watching their emails waiting for you to contact them. In fact, as time goes by the number of them, that

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When it comes to providing value as a real estate agent in the Information Age real estate agents may not be well adjusted to the competition brought about by the internet.  Companies like Zillow and Realtor.com to name just two have leveled the playing field for many real estate agents. Christine

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