Quick question — would you buy a home as quickly as you would toothpaste? No, right? Because while toothpaste is a matter of convenience, a house is a necessity. The latter are commodities consumers typically spend more time researching and comparing before purchasing. Renting or buying a house, or selling one

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If you’re a real estate agent, you know how effort-consuming the industry is. It is a mixed bag of processes: documentation, property management, prospecting, lead generation, client management, etc. Managing all these responsibilities at once can take a toll on real estate agencies. The most common solution many real estate agents

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Every real estate agent knows the importance of maximizing their time and efficiency. Because the lack of these two can impact your business revenue. As it happens, almost every real estate business struggles to strike this balance. Managing multiple clients and following up with them while producing infallible paperwork is no

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It is no secret that Gary Keller’s The Millionaire Real Estate Agent (MREA) book is considered the blueprint for automating success in real estate. The key message in the book is: Success in real estate boils down to leads, listings, and leveraging resources. Once you’ve set up your business using these

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There’s no such thing as a fearless real estate agent. Alex Kearney, top producing agent and team leader with King Realty, openly discusses that he’s been kept awake by his fears. He fears bad transactions, bad decisions, and disappointing customers and investors. Even so, Kearney loves his fears. Why? “Because they

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As we approach the second year of the Global Pandemic, an update to our previously published blog, "HOW MUCH SHOULD A REAL ESTATE AGENT SPEND ON MARKETING?" seemed necessary. As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources

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Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to

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ROI (Return on Investment) should be of importance to you. As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing

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The ZipperAgent CEO Success Series: How to Leverage Technology to Grow Your Real Estate Business explores how technology is changing the real estate business and how top-notch agents can profit from these changes.  I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it

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