In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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If you meet someone who’s aiming to pursue a career as a real estate agent, the first question they ask is how long it takes to become successful in real estate. Can you answer this question? Probably not! It’s because the question is wrong. Being a real estate agent is one thing;

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Most buyers begin their home search months before they reach out to a real estate agent. How? Online! Internet technologies have profoundly changed how home buyers and sellers search for homes and prospects. To be precise, 97% of all homebuyers use the Internet in their home search. One of the technologies most instrumental in

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In real estate, it’s normal to see ebbs and flows in the market. Typically, the summer months are slower-paced than the traditionally busy spring. But this isn’t a typical summer. As the economy rebounds and life is returning to normal, the real estate market is expected to have an unusually

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Why is personalization in marketing so important? I was sitting at my computer, wondering why personalization in marketing is so important. I did some research and found out that 86% of consumers are saying that personalization directly impacts their purchase decisions.  Consumers expect personalization. So, if I want to meet and exceed

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Evergreen Blog Content a Beginners Guide What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it's content that remains relevant.  It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below.

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These 7 routines of the most successful real estate agents is not a list of silver bullets or a secret path to success. This is a list of common traits and actions often found in the most successful real estate agents.  There will always be exceptions to the rules but

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Healthy Housing Market should continue in 2021 ZipperAgent expects that a Healthy Housing Market should continue in 2021 Throughout 2019 and 2020, housing inventory was at record lows. Despite the pandemic and high unemployment, home sales are outpacing new listings every month.  Unless there are sellers forced to come to the

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More Marketing Ideas for the Holidays We can always use a few more marketing ideas. I got these two ideas from a local real estate broker.  The first one is all about appreciation, and the second is more about neighborhood expertise.  Both will establish a degree of reciprocity with your audience. Marketing

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5 Real Estate Agent Marketing Ideas for the Holidays   You can use these 5 Real Estate Agent Marketing Ideas for the Holidays starting today.   Let’s face it, 2020 will probably not go down in the history books as anyone’s favorite year. Even this year, people generally are already showing that they are

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