Why is personalization in marketing so important? I was sitting at my computer, wondering why personalization in marketing is so important. I did some research and found out that 86% of consumers are saying that personalization directly impacts their purchase decisions.  Consumers expect personalization. So, if I want to meet and exceed

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Evergreen Blog Content a Beginners Guide What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it's content that remains relevant.  It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below.

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7 Routines of the Most Successful Real Estate Agents These 7 routines of the most successful real estate agents is not a list of silver bullets or a secret path to success. This is a list of common traits and actions often found in the most successful real estate agents.  There

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Healthy Housing Market should continue in 2021 ZipperAgent expects that a Healthy Housing Market should continue in 2021 Throughout 2019 and 2020, housing inventory was at record lows. Despite the pandemic and high unemployment, home sales are outpacing new listings every month.  Unless there are sellers forced to come to the

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More Marketing Ideas for the Holidays We can always use a few more marketing ideas. I got these two ideas from a local real estate broker.  The first one is all about appreciation, and the second is more about neighborhood expertise.  Both will establish a degree of reciprocity with your audience. Marketing

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5 Real Estate Agent Marketing Ideas for the Holidays   You can use these 5 Real Estate Agent Marketing Ideas for the Holidays starting today.   Let’s face it, 2020 will probably not go down in the history books as anyone’s favorite year. Even this year, people generally are already showing that they are

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As we approach the second year of the Global Pandemic, an update to our previously published blog, "HOW MUCH SHOULD A REAL ESTATE AGENT SPEND ON MARKETING?" seemed necessary. As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources

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    Social Media Marketing - How to Rock It Social Media Marketing - How to Rock will help you take your social media marketing to the next level.  With almost 2 million active real estate agents in the United States, it is crucial to have both a personable and consistent social media

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Starting a Business Even if You have a Disruptive Business Idea, that doesn’t mean you have the skills to be an Entrepreneur. Surprise! Starting a business can be difficult. A person may have a disruptive, game-changing idea, but that does not mean they have the skills to be an entrepreneur. I have

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