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Best Practices for Real Estate Agents, Build Your Business, Marketing Automation, Marketing for Real Estate, Real Estate Technology, ZipTips

Working with our real estate clients during onboarding has given me so much insight into the busy day-to-day and many hats an agent wears while managing their business. As a real estate agent, you constantly go from property to property, juggling multiple deals. You often need help keeping up with

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Best Practices for Real Estate Agents, Lead Genration, Marketing, Marketing for Real Estate, Real Estate Technology, Workflows

As a real estate agent or broker, you’re no doubt constantly looking for new ways to increase sales opportunities. You may already be familiar with the basics – cold calling, lead generation, and sales & marketing – but have you considered integrating CRM (Customer Relationship Management) into your toolkit? Keep

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Best Practices for Real Estate Agents, Build Your Business, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology

Welcome to the world of real estate email marketing, where the power of technology meets the art of persuasion. If you're a real estate professional, you already know that building relationships is key to closing real estate deals. But let's face it, keeping up with all of those relationships can be

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Best Practices for Real Estate Agents, Marketing, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology

Have you ever scrolled through social media and stumbled upon a stunning video of a home that just took your breath away? Well, you're not alone. In fact, according to 2022 real estate video marketing statistics, 73% of homeowners prefer real estate agents who use video. With the rise of video content

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IDX Website, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology

We’re well into 2023, and most of you must have started with your personal resolutions checklist. But what about your real estate business strategy checklist? Surely, you have goals for your business to excel further this year. But as Antoine de Saint-Exupéry, a celebrated French writer once said, “A goal without

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Build Your Business, IDX Website, Lead Genration, Marketing for Real Estate, Real Estate Technology

The focus of every real estate business is to attract potential clients to their real estate site and keep them browsing it. Do you know what is the best real estate tool to enable so? IDX, or Internet Data Exchange. IDX-integrated websites are preliminary for real estate agents today. You simply can’t

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Build Your Business, Lead Genration, Marketing, Marketing for Real Estate, Real Estate Technology

If you rewind a decade earlier in the real estate industry, you’d find brokers on their phones cold-calling leads and potential clients to crack deals. Fast forward to today, where cold-calling has taken the backseat and been replaced by social media. Why? Well, the answer is simple. Social media is a goldmine for

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Best Practices for Real Estate Agents, Build Your Business, Lead Genration, Marketing, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology, Workflows

Do you know 87% of real estate agents leave the industry within five years because they didn’t earn enough? An appalling statistics, right? Real estate is a competitive field. You have to be on top of your game at all times to stick through the challenges. Fortunately, with real estate marketing, you

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Best Practices for Real Estate Agents, Build Your Business, IDX Website, Lead Genration, Marketing, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology

One of the first questions real estate agents ask our team is, “How do I allocate my real estate marketing budget?” It’s an age-old question for every industry because there is no one, single answer to this puzzle. Most agents suggest you spend about 10% of your commission income on marketing.

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Build Your Business, IDX Website, Lead Genration, Marketing Automation, Marketing for Real Estate, Real Estate Technology

In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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