A Marketing Budget for Real Estate Agents has to be based on a plan and anticipated commission income. In one of his many webinars, Tom Ferry says, “Money is a tool”. He goes on to talk about the people have with money. Think of the apps you have on your cell phone.
As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to
ROI (Return on Investment) should be of importance to you. As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing
If you stay up to date on all the latest customer service developments, you might have heard the term “customer engagement hub” before. If you haven’t, don’t worry! This article walks you through both what the concept is and how best to implement it in a small- to mid-sized real
Whether you are trying to build your brokerage or choose one to work for, understanding the best practices that support top brokerages successful. These six suggestions are based on the best practices of successful brokerages. Whether you’re a broker or an agent, keep them in mind when you are looking
Qualifying leads means doing some research on them before committing too much of your time. It protects agents from wasting time and resources on leads that are unlikely to covert. That said, qualifying a lead is not a simple yes/no process. A lead unlikely to buy this year might be
Since real estate agents are essentially freelancers, many will have to wrestle with one of the trickiest questions facing anyone who is self-employed or who runs a small business: when is it time to fire your client? There are many kinds of difficult client relationships, and not all of them are
How's your online business presence? If your Real Estate business isn't listed in these five places online, it's not as successful as it could be. 1. Your own personal, professional website This might seem obvious, but this is the #1 place online to list your real estate business. This doesn’t refer to
New agents have to do a lot of work to get their real estate business up off the ground, work that can get expensive quickly. Concern over costs and income means that many new agents take only one thing into consideration when picking a brokerage: fees. While obviously important, choosing
Facebook has a lot to offer your real estate business, but to gather those benefits—to generate leads from Facebook—you need to have the right kind of profile. You need a business page that’s separate from your personal one. You might have heard that business Facebook pages are waste of time for
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