Quick question — would you buy a home as quickly as you would toothpaste? No, right? Because while toothpaste is a matter of convenience, a house is a necessity. The latter are commodities consumers typically spend more time researching and comparing before purchasing. Renting or buying a house, or selling one
The U.S. has 3 million real estate agents and over 106,000 independent brokerage firms. Evidently, it’s cutthroat competition. While a high-budget marketing campaign can give you a leg up on your competitors, you need to stand out every time and not just once. How do you do so? By remembering that
The housing supply is currently at its lowest level since the 1970s. Goldman Sachs said the shortage could last for years due to millennial home buying and fewer starts. There also won't be enough foreclosures to make a meaningful impact on the market, the bank says. Supply for homes can't keep
More Marketing Ideas for the Holidays We can always use a few more marketing ideas. I got these two ideas from a local real estate broker. The first one is all about appreciation, and the second is more about neighborhood expertise. Both will establish a degree of reciprocity with your audience. Marketing
5 Real Estate Agent Marketing Ideas for the Holidays You can use these 5 Real Estate Agent Marketing Ideas for the Holidays starting today. Let’s face it, 2020 will probably not go down in the history books as anyone’s favorite year. Even this year, people generally are already showing that they are
As we approach the second year of the Global Pandemic, an update to our previously published blog, "HOW MUCH SHOULD A REAL ESTATE AGENT SPEND ON MARKETING?" seemed necessary. As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources
A Marketing Budget for Real Estate Agents has to be based on a plan and anticipated commission income. One of the best-known real estate coaches in the world, Tom Ferry says, “Money is a tool”. He goes on to talk about the relationship people have with money. Think of the apps you
As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to
ROI (Return on Investment) should be of importance to you. As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing
If you stay up to date on all the latest customer service developments, you might have heard the term “customer engagement hub” before. If you haven’t, don’t worry! This article walks you through both what the concept is and how best to implement it in a small- to mid-sized real
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