Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to

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ROI (Return on Investment) should be of importance to you. As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing

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As a real estate agent, your job is more than just showing people properties. You’re also a guide, especially for first-time home buyers will little market experience. When advising buyers, make sure to help them avoid these seven big mortgage- and financing-related mistakes. 1. They Shouldn't Change Jobs Suddenly. A big part

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If you stay up to date on all the latest customer service developments, you might have heard the term “customer engagement hub” before. If you haven’t, don’t worry! This article walks you through  both what the concept is and how best to implement it in a small- to mid-sized real

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Whether you are trying to build your brokerage or choose one to work for, understanding the best practices that support top brokerages successful. These six suggestions are based on the best practices of successful brokerages. Whether you’re a broker or an agent, keep them in mind when you are looking

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