Quick question — would you buy a home as quickly as you would toothpaste? No, right? Because while toothpaste is a matter of convenience, a house is a necessity. The latter are commodities consumers typically spend more time researching and comparing before purchasing. Renting or buying a house, or selling one

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Imagine you want to buy a house. Your real estate agent suggests a listing per your budget and specifications, and you visit the home together. What information would you like to get about the new neighborhood? The safety of the area, the nearest commute options, the area schools, the local restaurant

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Real estate businesses don’t “need” CRM — it’s way too expensive and not necessity, right? Wrong! Every real estate business, whether small or big, whose owner agrees with the statement above could be heading for failure. Why? Because 2022 is a new era. Customer relationships are more important than ever. And if

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From classified ads in local newspapers and magazines to digital ads on the web and social media, real estate has come a long way. But just creating a real estate website is not the answer — integrating the most-effective real estate tech tools into the website is. There can no

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Ask any real estate agent their biggest challenges, and they’ll have a lot of repeated answers. The high cost of capturing leads, the competition, the infusion of technology — the list continues. The high-traffic season in the real estate market leaves no room for agents to tackle these situations. You’re too

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Every year the real estate market experiences above-trend increases and below-trend falls in both prices and transactions. This last real estate “hot” period witnessed a considerable rise in real estate prices. The home prices enriched sellers and keyed up buyers into frantic bidding wars. But lately, there are signs that the

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Healthy Housing Market should continue in 2021 ZipperAgent expects that a Healthy Housing Market should continue in 2021 Throughout 2019 and 2020, housing inventory was at record lows. Despite the pandemic and high unemployment, home sales are outpacing new listings every month.  Unless there are sellers forced to come to the

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