Why is personalization in marketing so important? I was sitting at my computer, wondering why personalization in marketing is so important. I did some research and found out that 86% of consumers are saying that personalization directly impacts their purchase decisions.  Consumers expect personalization. So, if I want to meet and exceed

READ MORE

Evergreen Blog Content a Beginners Guide What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it's content that remains relevant.  It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below.

READ MORE

7 Routines of the Most Successful Real Estate Agents These 7 routines of the most successful real estate agents is not a list of silver bullets or a secret path to success. This is a list of common traits and actions often found in the most successful real estate agents.  There

READ MORE

As we approach the second year of the Global Pandemic, an update to our previously published blog, "HOW MUCH SHOULD A REAL ESTATE AGENT SPEND ON MARKETING?" seemed necessary. As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources

READ MORE

CRM Usage = Sustainable Broker Profitability   CRM usage is the foundation sustaining broker profitability according to a WAV Group released it’s 2019 CRM Effectiveness Study to 71,581 brokers nationwide.  The findings show that Client Relationship Management (CRM) solutions are becoming more the norm. Findings CRMs are becoming more the norm More than 66% of

READ MORE

CRM for Real Estate is a pretty dry topic, but I’ll try to make this blog interesting.  It all starts with me going to an appointment at my Health Maintenance Organization (HMO). Yesterday I had an appointment with my audiologist.  While having a routine examination, it was determined that one of

READ MORE

When I was an active real estate agent, I wouldn't say I liked marketing to expired listings. First of all in Boston, where I live, there were not very many expired listings. It was and still is, a hot market for real estate.  Second, the competition was significant. I remember knocking

READ MORE

If you are honest with yourself, you probably recognize the fact that most of your contacts are not sitting by their phones, or starting at their Instant Messenger Apps, or watching their emails waiting for you to contact them. In fact, as time goes by the number of them, that

READ MORE

Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

READ MORE

As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to

READ MORE

Need More Information?

If you are looking for the Optimum experience on ZipperAgent, we would love to hear from you. Reach out below to discuss pricing options.

    Request For A Free Trial

    Experience for free how you can grow your business using the power of an all-in-one marketing and sales platform.

      Request For A Free Trial

      Experience for free how you can grow your business using the power of an all-in-one marketing and sales platform.