CRM Usage = Sustainable Broker Profitability   CRM usage is the foundation sustaining broker profitability according to a WAV Group released it’s 2019 CRM Effectiveness Study to 71,581 brokers nationwide.  The findings show that Client Relationship Management (CRM) solutions are becoming more the norm. Findings CRMs are becoming more the norm More than 66% of

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CRM for Real Estate is a pretty dry topic, but I’ll try to make this blog interesting.  It all starts with me going to an appointment at my Health Maintenance Organization (HMO). Yesterday I had an appointment with my audiologist.  While having a routine examination, it was determined that one of

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When I was an active real estate agent, I wouldn't say I liked marketing to expired listings. First of all in Boston, where I live, there were not very many expired listings. It was and still is, a hot market for real estate.  Second, the competition was significant. I remember knocking

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If you are honest with yourself, you probably recognize the fact that most of your contacts are not sitting by their phones, or starting at their Instant Messenger Apps, or watching their emails waiting for you to contact them. In fact, as time goes by the number of them, that

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Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to

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Since real estate agents essentially run their own businesses, they need to market themselves—their abilities, their expertise, their trustworthiness. That means carefully developing a personal brand, especially on social media. Not only is social media one of the first places a new lead will go for information about your real

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How's your online business presence? If your Real Estate business isn't listed in these five places online, it's not as successful as it could be. 1. Your own personal, professional website This might seem obvious, but this is the #1 place online to list your real estate business.  This doesn’t refer to

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Facebook has a lot to offer your real estate business, but to gather those benefits—to generate leads from Facebook—you need to have the right kind of profile. You need a business page that’s separate from your personal one. You might have heard that business Facebook pages are waste of time for

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Every real estate CRM is full of dead leads: leads that stopped responding, opted out of your services, or never responded in the first place. But these leads aren't as dead as you think! Here’s your short and sweet guide the follow-up tactics that bring these leads back to life. Don’t

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