In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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If you want to search for a property on sale in your local area, what do you do? Our best bet is you’ll go online and search for ‘property on sale near me. Let us break it to you - your audience is doing the same. If you want to direct those

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The U.S. has 3 million real estate agents and over 106,000 independent brokerage firms. Evidently, it’s cutthroat competition. While a high-budget marketing campaign can give you a leg up on your competitors, you need to stand out every time and not just once. How do you do so? By remembering that

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If you meet someone who’s aiming to pursue a career as a real estate agent, the first question they ask is how long it takes to become successful in real estate. Can you answer this question? Probably not! It’s because the question is wrong. Being a real estate agent is one thing;

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Real estate businesses don’t “need” CRM — it’s way too expensive and not necessity, right? Wrong! Every real estate business, whether small or big, whose owner agrees with the statement above could be heading for failure. Why? Because 2022 is a new era. Customer relationships are more important than ever. And if

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Every real estate agent knows the importance of maximizing their time and efficiency. Because the lack of these two can impact your business revenue. As it happens, almost every real estate business struggles to strike this balance. Managing multiple clients and following up with them while producing infallible paperwork is no

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It is no secret that Gary Keller’s The Millionaire Real Estate Agent (MREA) book is considered the blueprint for automating success in real estate. The key message in the book is: Success in real estate boils down to leads, listings, and leveraging resources. Once you’ve set up your business using these

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There’s no such thing as a fearless real estate agent. Alex Kearney, top producing agent and team leader with King Realty, openly discusses that he’s been kept awake by his fears. He fears bad transactions, bad decisions, and disappointing customers and investors. Even so, Kearney loves his fears. Why? “Because they

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The real estate industry is shifting right below our feet.  Everyday homebuyers have access to large amounts of data online and this advancement in technology has had a domino effect throughout the industry. Just like with other professions, if a professional wants to stay at the tip of the spear, they need

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CRM Usage = Sustainable Broker Profitability   CRM usage is the foundation sustaining broker profitability according to a WAV Group released it’s 2019 CRM Effectiveness Study to 71,581 brokers nationwide.  The findings show that Client Relationship Management (CRM) solutions are becoming more the norm. Findings CRMs are becoming more the norm More than 66% of

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