6 Tips that Convert Real Estate Agent Websites
- Optimize your Website for High Visibility
- Easy-To-Use Site Navigation
- Lead Capture
- Responsive Design
- Content is King
- High-Quality Images and Videos
Here’s the truth: With a super hot real estate market this year, competition for leads online will only get fiercer. That means you must have a great website as a precondition to compete and dominate your market.
Unfortunately, there’s no “magic bullet” that can convince every potential customer that you’re the right choice. Instead, you’ll want to use a combination of lead generation ideas and tools to establish, nurture, and grow relationships with potential buyers and listing customers — which will ultimately lead to generating leads that offer long-term value.
Luckily, you no longer need to spend a lot of money to get a highly converting website. The outstanding designs from ZipperAgent are not only classic but are highly customizable and work with the #1 Customer Relationship Management (CRM) in the market.
The goal of your website should be to build your brand in the local market, expand your reach and make connections with new prospects. Focus on these critical areas to make your real estate website work effectively for you.
1. Optimize your website for high visibility
The very first thing you should do to increase website leads is to optimize your website. Search Engine Optimization (or SEO) is the best way to make your website rank higher in search results for targeted keywords or phrases for your market. The process often involves evaluating, adding, and revising written content to help a website search rank high.
If someone searches for “homes for sale in Newton” or “condominium under $500K” your website should show up. What if someone searches “how to sell my home for cash” – that is a listing lead, and they should find your website too.
SEO is worth the effort because it’s easy and free to update your own website frequently, and it helps rank your site higher to drive more traffic and increase your revenue.
2. Easy-To-Use Site Navigation
If your website is difficult to navigate, most visitors will bounce quickly. Use a simple navigation menu that’s accessible from each page of your site. To keep the site menu easy to understand, you can have sub-pages under the main menu in a logical order. When visitors hover over the parent menu item, they should be able to easily see the additional pages.
Your website navigation should be:
- As simple as possible, with limited menus, sub-menus, and pages
- Easy to understand – “search for homes”, “buyer resources”, “why work with me”, etc.
- Easy to access, typically at the top or side of the website
- Laid out in a sensible hierarchy, with related pages grouped together
3. Lead Capture
Visitors are on your website because they want to buy a home, sell a home, rent one, or look for a commercial property. If potential sellers or buyers want to work with you, you’ll need to get their contact information. You can have the visitor quickly fill up their essential contact information like name, email, and phone number using an intelligent lead capture form. Make sure the site gives the visitor enough time to decide that they like what they see on your website before asking for their information.
The lead capture feature is one of the essential features of the website as it’s the first step towards learning about your prospective client. Also, include a contact form that will allow people to reach out if they would like to get information about a property or have other questions for you.
4. Responsive Design
Mobile devices account for 63% of all Google searches. A responsive website design means your site will adjust its width depending on the screen size the visitor is viewing it on – from smartphones to tablets or computers with different size screens. They’ll be able to access the website from any device, which dramatically improves the user experience and time spent on your website. Your website must serve those who are on the go and like to search for real estate agents and listings as they are on the move.
5. Content is King
If you want your site to be found in people’s search results, content like blogs and resource pages can improve your website’s search engine optimization (SEO), as mentioned above. Some of the information that prospects find about you on the web—how long you’ve been in the business, which listings you have, etc.—is necessary for visitors to know. However, your website must have fresh content to stay up to date and relevant. You can include current real estate news and market trends, tips and tricks for home buyers and sellers, and seasonal or lifestyle blog content.
6. High-Quality Images and Videos
A great real estate agent will almost always have a first-class website as well. They understand that consumers start their search online, and presentation is everything. In today’s world of internet marketing, visuals are more important than ever. By paying attention to photos and video, a listing agent can make sure the home stands out in such a way that it captures a buyer’s interest and puts that home on their “must-see” list. Photos and videos provide you with the opportunity to share the beauty of your home listings, plus they break up the text on your website. Make sure the area you’re shooting is well lit and the subject is in focus to have a crisp photo or video.
Video marketing for real estate can help you stand out from other realtors, make connections with potential home sellers and buyers, and ultimately sell more properties. Video done correctly can also be an exciting vehicle to drive your personal brand. It also helps to generate social proof and build trust with potential buyers and sellers.
According to NAR, only 8% of real estate agents use video, and only 1% use Hi-Definition video. With today’s technologies and moderate prices, there is no reason why a listing agent cannot use video as a marketing tool. Try ZipperHQ, a Free Tool for Real Estate video sales and marketing.
Focus on the above six tips as the essential elements in making a highly converting website and developing your brand in the local market. ZipperAgent has many other resources and solutions to help you with marketing and sales for your real estate business. So, definitely check out our blog section for other real estate marketing ideas.
And don’t forget to ensure your website is ADA Compliant. The Americans With Disabilities Act (ADA), signed into law on July 26, 1990, makes it unlawful to discriminate against people with disabilities. The law has five sections or “titles” which apply to employment, public services, public accommodations, services operated by private entities, and telecommunications. Title I affects real estate offices and Association offices if they have the threshold number of employees. Title III affects Association offices, real estate offices, and commercial facilities. ZipperAgent team ensures your website is always ADA Compliant.
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