The real estate industry is shifting right below our feet.  Everyday homebuyers have access to large amounts of data online and this advancement in technology has had a domino effect throughout the industry. Just like with other professions, if a professional wants to stay at the tip of the spear, they need

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In the last decade, there has been a dramatic shift in the real estate business. The future of real estate agents is one that is currently a hot topic of debate.    Technology has allowed each buyer, with access to the internet, the ability to come to the table more informed than

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As a real estate agent, it’s vital to stay in touch with your database and build relationships with those in your real estate sphere of influence (SOI). Just consider a few of these statistics: 82% of all real estate transactions are the result of contacts from previous clients, referrals, friends,

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Success in the real estate business is dependent on relationships. When a real estate brokerage doesn’t have the right setup to manage relationships – with current, past and future clients – agents lose business. Yet in any successful brokerage, nurturing relationships in an agent’s real estate sphere of influence usually

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Last week, February 25, 2019, Contactually entered into an agreement to be acquired by Compass. This is great news for Contactually employees and investors. Congratulations! But not always the best news for customers - the Agents, Teams and Brokers who help make a company successful by being loyal customers, providing

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Inside the CRM SalesForce defines Customer Relationship Management (CRM) as a technology for managing all your company’s relationships and interactions with customers and potential customers. CRMs have a complex technology behind him, with so many features, options and it could be targeted for different departments, from sales, customer service, business development, recruiting,

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Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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ROI (Return on Investment) should be of importance to you. As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing

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