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Best Practices for Real Estate Agents, Lead Genration, Marketing, Marketing for Real Estate, Real Estate Technology, Workflows

As a real estate agent or broker, you’re no doubt constantly looking for new ways to increase sales opportunities. You may already be familiar with the basics – cold calling, lead generation, and sales & marketing – but have you considered integrating CRM (Customer Relationship Management) into your toolkit? Keep

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Best Practices for Real Estate Agents, Build Your Business, Lead Genration, Marketing, Marketing for Real Estate, Real Estate Technology

Are you ready to take your real estate business to the next level? If yes, look no further than social media! Social media can help you establish yourself as a trusted agent in your field, connect with potential clients, and showcase your listings. It makes sense as an average user spends

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Build Your Business, IDX Website, Lead Genration, Marketing for Real Estate, Real Estate Technology

The focus of every real estate business is to attract potential clients to their real estate site and keep them browsing it. Do you know what is the best real estate tool to enable so? IDX, or Internet Data Exchange. IDX-integrated websites are preliminary for real estate agents today. You simply can’t

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Build Your Business, Lead Genration, Marketing, Marketing for Real Estate, Real Estate Technology

If you rewind a decade earlier in the real estate industry, you’d find brokers on their phones cold-calling leads and potential clients to crack deals. Fast forward to today, where cold-calling has taken the backseat and been replaced by social media. Why? Well, the answer is simple. Social media is a goldmine for

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Best Practices for Real Estate Agents, Build Your Business, Lead Genration, Marketing, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology, Workflows

Do you know 87% of real estate agents leave the industry within five years because they didn’t earn enough? An appalling statistics, right? Real estate is a competitive field. You have to be on top of your game at all times to stick through the challenges. Fortunately, with real estate marketing, you

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Best Practices for Real Estate Agents, Build Your Business, IDX Website, Lead Genration, Marketing, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology

One of the first questions real estate agents ask our team is, “How do I allocate my real estate marketing budget?” It’s an age-old question for every industry because there is no one, single answer to this puzzle. Most agents suggest you spend about 10% of your commission income on marketing.

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Build Your Business, IDX Website, Lead Genration, Marketing Automation, Marketing for Real Estate, Real Estate Technology

In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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Best Practices for Real Estate Agents, Build Your Business, Lead Genration, Marketing for Real Estate, Real Estate Technology

If you meet someone who’s aiming to pursue a career as a real estate agent, the first question they ask is how long it takes to become successful in real estate. Can you answer this question? Probably not! It’s because the question is wrong. Being a real estate agent is one thing;

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Build Your Business, IDX Website, Lead Genration, Real Estate Technology

Most buyers begin their home search months before they reach out to a real estate agent. How? Online! Internet technologies have profoundly changed how home buyers and sellers search for homes and prospects. To be precise, 97% of all homebuyers use the Internet in their home search. One of the technologies most instrumental in

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Best Practices for Real Estate Agents, Build Your Business, Lead Genration, Marketing, Marketing Automation, Marketing for Real Estate

From classified ads in local newspapers and magazines to digital ads on the web and social media, real estate has come a long way. But just creating a real estate website is not the answer — integrating the most-effective real estate tech tools into the website is. There can no

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