In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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If you meet someone who’s aiming to pursue a career as a real estate agent, the first question they ask is how long it takes to become successful in real estate. Can you answer this question? Probably not! It’s because the question is wrong. Being a real estate agent is one thing;

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Most buyers begin their home search months before they reach out to a real estate agent. How? Online! Internet technologies have profoundly changed how home buyers and sellers search for homes and prospects. To be precise, 97% of all homebuyers use the Internet in their home search. One of the technologies most instrumental in

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From classified ads in local newspapers and magazines to digital ads on the web and social media, real estate has come a long way. But just creating a real estate website is not the answer — integrating the most-effective real estate tech tools into the website is. There can no

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The real estate industry has a history of being reluctant to adopt technologies. The same was true for marketing automation before 2020. However, the Covid-19 pandemic was a grim reminder of why investing in automation software could be worth it. Reimagining real estate operations have become essential. The pandemic certainly forced

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Real estate success is a daily effort. Seasons change, and the market ebbs and flows.  It’s a roller coaster of feast or famine, so keeping your pipeline full is critical. If you’re looking for some Secrets to Real Estate Lead Generation, we’ve put together some great ideas you might not

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