The Power of Video Marketing in Real Estate in 2023

Have you ever scrolled through social media and stumbled upon a stunning video of a home that just took your breath away? Well, you’re not alone.

In fact, according to 2022 real estate video marketing statistics, 73% of homeowners prefer real estate agents who use video.

With the rise of video content on social media platforms, it’s becoming increasingly important for real estate agents to have a strong video marketing strategy in place. It gives you a leg up in the competitive real estate landscape. Moreover, it can be more cost-effective in the long run, as it allows agents to showcase a property uniquely and engagingly.

So, if you’ve ever wondered how you can leverage the power of video marketing to showcase your listings and attract potential buyers, we’re here with answers. In this blog, we will discuss the importance and cost of different types of real estate videography and how it can help you boost your engagement with prospects.

Why Should You Invest in Real Estate Video Marketing?

Everyone is vouching for videos in 2023. Why?

Well, it’s simple, really. Videos can showcase a property’s features and amenities in a way that still photos and text descriptions may not be able to.

Moreover, real estate videos can give viewers a sense of the layout and flow of a property, as well as the surrounding neighborhood. As a result, they help to build trust and credibility with potential buyers and renters by providing a more personal and immersive experience.

So, if you’ve been hesitant to invest in real estate video marketing until now, it’s time to change that. They can help differentiate your listing from other realtors on the market and potentially increase your chances of a successful sale or rental.

The Cost Breakdown of Video Marketing in Real Estate

1. Basic Videography for Real Estate

Basic videography typically includes a simple video tour of a property, shot using a DSLR camera and edited using basic software.

This type of video is perfect for agents who want to give potential buyers an overview of a property without spending a ton of money.

The cost for basic videography can range from $200 to $800 in the US.

Benefits –

● Cost-Effective

It is a budget-friendly option for agents who want to showcase their listings without breaking the bank.

● Quick Turnaround

Basic videography can usually be completed in a short amount of time, allowing agents to showcase their listings quickly and save time.

2. Aerial Videography for Real Estate

Aerial videography utilizes drones to capture aerial footage of a property and its surroundings. If you want to promote the property’s location and give potential buyers a sense of the surrounding area, it’s your perfect bet.

The cost for aerial videography can range from $500 to $2000 in the US.

Benefits –

●  Unique Perspective

Aerial videography allows agents to show a property to clients from a unique perspective that can’t be achieved with traditional videography.

● Increased Visibility

It helps in making the prospects familiar with the surrounding environment. The visibility of the property increases by highlighting the surrounding area and location.

3. Lifestyle Videos for Real Estate

Lifestyle videos are a great way to give potential buyers a sense of how it would feel to live in a certain property. They are designed to showcase the property’s features and its potential for comfortable living.

It usually includes footage of the property’s exterior, interior, and neighborhood.

The cost for lifestyle videos can vary depending on the length and complexity of the video, but it typically runs less than $500.

Benefits –

● Give potential buyers a sense of how it would feel to live in the property.

● Highlight the property’s architecture, design, location, and potential for comfortable living.

4. Time-Lapse Videography for Real Estate

Want to capture the unique features of a location over an extended period? Try time-lapse videography.

With time-lapse, you can create stunning visual narratives that highlight the best aspects of a property, from the changing seasons to the bustle of a neighborhood. You can also use the format to capture the progress of construction or renovation projects, providing a valuable record of the property’s development.

The cost of time-lapse videography varies depending on the complexity of the project and the equipment used, but it is generally more affordable than traditional videography. While its average cost is $100, it can go as high as $500 depending on the number of videos you need and the length of each video.

You should consider using time-lapse videography as a way to stand out in a crowded market.

Benefits –

● Showcases Property’s Potential Over Time

Time-lapse videography showcases the property’s potential over time, like the construction of a building or the progress of a renovation.

● Highlights Experiences

The video shots can help prospects understand the lifestyle and living experience a property can offer.

Closing Remarks

Video marketing is an essential strategy for real estate agents to showcase their listings and attract potential buyers. The cost of video marketing can vary depending on the type of videography, the level of production, post-production, and of course, the market you’re in. The key is to choose the type of videography that aligns with your marketing goals and budget. Please check with local videographers for accurate pricing.

To make the most out of real estate video marketing, use a real estate video marketing platform like ZipperAgent. Our ZipperHQ tool can help you create personalized video messages and track their real-time analytics.

To know more, book a free 30-min demo call with our strategy team today.

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