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Best Practices for Real Estate Agents, Build Your Business, Marketing Automation, Marketing for Real Estate, Real Estate Technology, ZipTips

Working with our real estate clients during onboarding has given me so much insight into the busy day-to-day and many hats an agent wears while managing their business. As a real estate agent, you constantly go from property to property, juggling multiple deals. You often need help keeping up with

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Best Practices for Real Estate Agents, Marketing Automation, Marketing for Real Estate, Real Estate Technology, ZipperAgent Updates

Keeping your contacts organized is one of the most important aspects of using ZipperAgent; keeping up with your contacts will also help you to stay on top of your business. ZipperAgent makes it easy to keep contacts organized with its efficient filtering, categorizing, and tagging features. The philosophy behind ZipperAgent is

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Build Your Business, IDX Website, Marketing Automation, Marketing for Real Estate, Real Estate Technology

“You have to know the past to understand the present”, Carl Sagan, the renowned American astronomer, once said, and we totally agree. So, let’s delve into the past real estate industry for a hot second. It’s the late 19th century, and real estate is in the start of the MLS era -

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Build Your Business, Marketing Automation, Real Estate Technology

Lately, technology has been a loyal ally for real estate agents. Almost every agent is establishing a connection with their audience via a website and social media. The latest addition to this tech dictionary is a mobile application for real estate agents. You may wonder if a mobile app for brokers

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Marketing, Marketing Automation, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology

Quick question — would you buy a home as quickly as you would toothpaste? No, right? Because while toothpaste is a matter of convenience, a house is a necessity. The latter are commodities consumers typically spend more time researching and comparing before purchasing. Renting or buying a house, or selling one

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Build Your Business, IDX Website, Lead Genration, Marketing Automation, Marketing for Real Estate, Real Estate Technology

In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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Build Your Business, Marketing Automation, Marketing for Real Estate, Real Estate Technology, ZipperAgent Updates

Technology touches our lives daily in endless ways, and it is no different in the real estate world. While real estate has been hesitant to adopt technology in the past, it’s different now. Real estate agents understand that their audience and the way they interact with businesses are changing. To be

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Build Your Business, Marketing Automation, Real Estate Technology, Workflows, ZipperAgent Updates

If you’re a real estate agent, you know how effort-consuming the industry is. It is a mixed bag of processes: documentation, property management, prospecting, lead generation, client management, etc. Managing all these responsibilities at once can take a toll on real estate agencies. The most common solution many real estate agents

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Best Practices for Real Estate Agents, Build Your Business, Marketing Automation, Real Estate Technology

Every real estate agent knows the importance of maximizing their time and efficiency. Because the lack of these two can impact your business revenue. As it happens, almost every real estate business struggles to strike this balance. Managing multiple clients and following up with them while producing infallible paperwork is no

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Best Practices for Real Estate Agents, Build Your Business, Lead Genration, Marketing, Marketing Automation, Marketing for Real Estate

From classified ads in local newspapers and magazines to digital ads on the web and social media, real estate has come a long way. But just creating a real estate website is not the answer — integrating the most-effective real estate tech tools into the website is. There can no

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