Building Your Brand: Using Social Media to Stand Out as a Real Estate Agent in 2023
Are you ready to take your real estate business to the next level? If yes, look no further than social media!
Social media can help you establish yourself as a trusted agent in your field, connect with potential clients, and showcase your listings. It makes sense as an average user spends 2 hours and 29 minutes on different social media platforms daily.
But with so many platforms to choose from and endless content options, it can be overwhelming to know where to start. That’s why having a solid social media marketing (SMM) plan in place is essential.
An effective social media plan starts with setting specific real estate goals, identifying your target audience, and choosing relevant platforms to reach them.
So if you think handling social media is daunting, let’s make it the driving force behind your real estate success. Here is your starter guide to making a mark of your online presence –
A Real Estate Agent’s Guide to Social Media Marketing Strategy
1. Choose Your Real Estate Social Media Channels
Each social media platform has its unique features and demographics. So it’s important to consider which platforms align best with your target market and real estate business goals before deciding which ones to use.
Create a Facebook business page to build brand awareness and connect with potential real estate clients. You can post listings and updates and run targeted ads to boost your reach.
With a younger demographic and a focus on visual content, Instagram works best for showcasing listings and building your brand. Post photos and videos of your listings, as well as behind-the-scenes content, to put forward your brand’s human side.
Connect with potential clients and other real estate agents on LinkedIn. You can use LinkedIn to create a personal profile, join groups related to real estate, and share content and updates.
You can use Twitter to share quick listings updates, industry news, and insights. It will also keep you on your toes with what’s going on around your local area.
Add an aesthetic appeal to your real estate business by showcasing your portfolio listings, providing design inspiration, and creating boards for different property types.
As a real estate agent, you can use TikTok to create fun and creative videos that showcase properties, give virtual tours, create house vlogs, and offer tips and advice to potential buyers.
ActiveRain is a real estate-specific social media platform that allows you to connect with other real estate professionals, share your listings, and get your name out there.
2. Start Conversations About Real Estate on Social Media
Homebuyers, especially millennials and Genz ones, are increasingly turning to online platforms to conduct their real estate search. So use social media to engage with potential clients and start valuable conversations.
You can establish your business as a resource on social media and build trust by actively participating in comments sections on relevant posts, whether they be your own or others, and reaching out to potential clients through private messages. Instead of focusing on making a sale, the goal should be to develop authentic relationships and address the specific needs of potential clients.
3. Stay Consistent While Creating & Posting Content
Maintaining a strong and consistent presence on social media is crucial for building and nurturing relationships with potential clients. Social media algorithms prioritize content from users who post regularly, so it’s essential to stay active daily.
However, this doesn’t mean you have to spend all your time curating and posting content.
One way to streamline the process is by devoting a specific time block each week to planning and creating your content calendar in advance. You can also invest in a platform that allows you to schedule and manage your content in advance, monitor comments and messages, and track your results. Additionally, researching and incorporating relevant real estate hashtags into your posts can increase visibility and attract new followers.
4. Use Branded Visuals
People tend to connect more with visuals than text. But simply posting an image on social media platforms is not enough. Proper real estate branding is key to grabbing the attention of your audience.
Add your logo and brand colors to your real estate posts to make them easily identifiable. You can also use design software to overlay text on images with information like address, listing details and contact information.
5. Build Relationships
Use social media to connect with your prospects and build relationships instead of hard-selling, at least in the beginning.
By nurturing relationships on social media, you can increase the chances of closing deals and growing your business. The platform can help you generate leads, build your brand, and increase your visibility in the real estate market. So keep track of conversations and relationships and follow up with them regularly.
Furthermore, even if a client says no, it’s not final. They might be interested in the future. All you have to do is strike a balance between showing interest and not being too pushy.
Real estate social media should be used to build your brand and connect with the audience. While follower count, likes, shares, and retweets are vital to your presence, you must focus on storytelling, providing value, and addressing the pain points of your target audience.
If keeping up with the constant conversations on social media is challenging for you, use a real estate social media management platform like ZipperAgent. Our one-stop tool can help you manage client communication across multiple platforms from one central location.
Want to learn more? Book a free 30-min demo call with our strategy team now.