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Best Practices for Real Estate Agents, Build Your Business, Marketing Automation, Marketing for Real Estate, Real Estate Technology, ZipTips

Working with our real estate clients during onboarding has given me so much insight into the busy day-to-day and many hats an agent wears while managing their business. As a real estate agent, you constantly go from property to property, juggling multiple deals. You often need help keeping up with

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Best Practices for Real Estate Agents, Lead Genration, Marketing, Marketing for Real Estate, Real Estate Technology, Workflows

As a real estate agent or broker, you’re no doubt constantly looking for new ways to increase sales opportunities. You may already be familiar with the basics – cold calling, lead generation, and sales & marketing – but have you considered integrating CRM (Customer Relationship Management) into your toolkit? Keep

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Best Practices for Real Estate Agents, Marketing, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology

Have you ever scrolled through social media and stumbled upon a stunning video of a home that just took your breath away? Well, you're not alone. In fact, according to 2022 real estate video marketing statistics, 73% of homeowners prefer real estate agents who use video. With the rise of video content

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IDX Website, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology

We’re well into 2023, and most of you must have started with your personal resolutions checklist. But what about your real estate business strategy checklist? Surely, you have goals for your business to excel further this year. But as Antoine de Saint-Exupéry, a celebrated French writer once said, “A goal without

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Build Your Business, IDX Website, Lead Genration, Marketing for Real Estate, Real Estate Technology

The focus of every real estate business is to attract potential clients to their real estate site and keep them browsing it. Do you know what is the best real estate tool to enable so? IDX, or Internet Data Exchange. IDX-integrated websites are preliminary for real estate agents today. You simply can’t

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Build Your Business, IDX Website, Lead Genration, Marketing Automation, Marketing for Real Estate, Real Estate Technology

In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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Build Your Business, IDX Website, Marketing for Real Estate, Real Estate Technology

If you want to search for a property on sale in your local area, what do you do? Our best bet is you’ll go online and search for ‘property on sale near me. Let us break it to you - your audience is doing the same. If you want to direct those

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Build Your Business, Marketing Automation, Real Estate Technology, Workflows, ZipperAgent Updates

If you’re a real estate agent, you know how effort-consuming the industry is. It is a mixed bag of processes: documentation, property management, prospecting, lead generation, client management, etc. Managing all these responsibilities at once can take a toll on real estate agencies. The most common solution many real estate agents

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Best Practices for Real Estate Agents, Build Your Business, Marketing, Marketing for Real Estate, Real Estate Technology

Real estate businesses don’t “need” CRM — it’s way too expensive and not necessity, right? Wrong! Every real estate business, whether small or big, whose owner agrees with the statement above could be heading for failure. Why? Because 2022 is a new era. Customer relationships are more important than ever. And if

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Best Practices for Real Estate Agents, Build Your Business, Marketing Automation, Real Estate Technology

Every real estate agent knows the importance of maximizing their time and efficiency. Because the lack of these two can impact your business revenue. As it happens, almost every real estate business struggles to strike this balance. Managing multiple clients and following up with them while producing infallible paperwork is no

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