A drip campaign is an underused, powerful marketing tool for real estate agents. Here's the short, quick guide to why you should be using them in your business. Let’s start with a definition: What Is a Drip Campaign? It’s a series of automated emails to certain subgroups within your contacts based on their
While social media posts, blog content, and listing advertisements are important to expanding a real estate agent's sphere of influence, it’s testimonials that really convince leads to buy and sell with you. Why Do Testimonials Matter? Because they build trust. Buying or selling a home is a huge commitment, and clients want
Welcome to the inaugural post in ZipperAgent's CEO Success Series! This regular series explores how technology is changing the real estate business and how top-notch agents can profit from these changes. I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it reshapes older
Lead nurturing is about building relationships and establishing trust. In a lead nurturing campaign, your two paramount goals should be to: Create two-way conversation. Ensure that leads’ expectations are met. But how do you build a lead nurturing campaign that meets these goals? ZipperAgent’s 5 Golden Rules of Real Estate Lead
Sales funnel is not necessarily a term real estate agents recognize. That’s a mistake. Nurturing a lead means moving them through the sales funnel, from a new contact to a client to a referral. Keep reading to learn everything you need to know about understanding the sales funnel and using it
You've gotten your real estate license. Congratulations! But you know this is a tough business to succeed in
Social media is everywhere these days making the pressure to advertise on these platforms huge. But advertising on social media can be difficult and time-consuming. Does it pay off? Does it matter? It does. Further along in this blog we’ll talk about traditional, purchased ads on social media, but first there’s something
In today’s real estate world, it’s not enough to just have a website; it has to be an effective one. You need a clear and easy path for interested visitors to convert into leads. Your website has to promote your brand, speak to your professionalism, and encourage visitors to explore. Is
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