ROI (Return on Investment) should be of importance to you. As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing

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If you stay up to date on all the latest customer service developments, you might have heard the term “customer engagement hub” before. If you haven’t, don’t worry! This article walks you through  both what the concept is and how best to implement it in a small- to mid-sized real

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Whether you are trying to build your brokerage or choose one to work for, understanding the best practices that support top brokerages successful. These six suggestions are based on the best practices of successful brokerages. Whether you’re a broker or an agent, keep them in mind when you are looking

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Qualifying leads means doing some research on them before committing too much of your time. It protects agents from wasting time and resources on leads that are unlikely to covert. That said, qualifying a lead is not a simple yes/no process. A lead unlikely to buy this year might be

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Since real estate agents essentially run their own businesses, they need to market themselves—their abilities, their expertise, their trustworthiness. That means carefully developing a personal brand, especially on social media. Not only is social media one of the first places a new lead will go for information about your real

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How's your online business presence? If your Real Estate business isn't listed in these five places online, it's not as successful as it could be. 1. Your own personal, professional website This might seem obvious, but this is the #1 place online to list your real estate business.  This doesn’t refer to

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MassTLC (The Massachusetts Technology Leadership Council) is the largest and most powerful technology association in the Massachusetts region. They lead initiatives that connect, promote, and celebrate the Massachusetts technology ecosystem. They also offer various awards for businesses and organizations that develop innovative technology in areas like security, robotics, workforce solutions, and

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