Why is Automated Marketing Software Important for Your Real Estate Website?
Every real estate agent knows the importance of maximizing their time and efficiency. Because the lack of these two can impact your business revenue. As it happens, almost every real estate business struggles to strike this balance.
Managing multiple clients and following up with them while producing infallible paperwork is no easy feat. It slows down your operations. It is why real estate businesses are turning towards automation.
As of today, 56% of companies are using marketing automation. The real estate industry should be no exception. It proves that a strong digital presence armed with automated tools is essential for lead generation and customer maintenance.
So in this blog, let’s understand the concept of automated marketing software and why you need it to create an “all-in-one” real estate technology platform.
What is Automated Marketing Software?
Marketing automation, as it sounds, takes over some of your manual marketing tasks and automates them to save time, energy, and money. In addition to managing campaigns, automation tools design campaigns, streamline workflows and simplify processes.
A question might come to your mind at this point. Why use real estate automation if your business is functioning fine? Well, it’s because automation tools reduce your workload substantially and promote your marketing. Business operations can even go from good to great. If your real estate business is flourishing, it’s only a matter of time before you need to switch to automation.
Moreover, switching from manual to automation does not imply that you dismiss your employees and let machines do their job. Automation is rather about making real estate operations extensively easier and more productive. You may use as much or as little automation as you need. At the outset, your goal must be to simplify what you are already doing. All you need to do is reevaluate your marketing strategy from a different perspective.
5 Ways Automated Marketing Software Helps Your Real Estate Business
1. Highlights Hot Leads
When leads pour in from multiple marketing channels, it’s hard to track them all in your system and identify the ones most ready to buy. After all, you don’t want to miss a sales opportunity. So, how do you spot the leads with the most potential?
An agile marketing automation software provides reliable data on the actions that demonstrate high-interest. It includes insights like landing page visits and email opens. It also has a feature called lead scoring, where the tools assign scores to the lead as per the actions they complete. The leads with the highest scores are more sales-ready.
2. Proactive Discovery Calls
You have a client meeting scheduled for a buyer. It is a discovery call where the client walks you through their precise requirements. You first need to convince the client that you can take care of their needs, then look for options to meet their requirements. But what if you have specific data about the client before you get on the phone?
Marketing automation software enables you to use a tracking pixel code that you can place on your website. Whenever a potential lead visits your website and explores properties, this pixel code gives you the exact breakdown of the entire browsing history. Your initial conversations can become more productive.
3. Drip Email Marketing
Not every website visitor needs to be ready to buy at the moment. You may get them as a subscriber from a landing page, but it may take time to turn that lead into a hot one. In the meantime, you need to focus on lead retention and encourage the lead to move down the sales funnel.
Automated drip emails through marketing automation software help you schedule a series of emails based on behavior tracking and topics of interest. Based on your lead’s interest, you can put together a series of routine and triggered emails showcasing properties that match their criteria.
4. Push Notifications and SMS Campaigns
A sales funnel can be long. If you assume your lead will follow it smoothly, you could be mistaken. So along with email drip campaigns, you can send alerts and reminders 24/7 to mobile phones.
With marketing automation software, you can schedule push notifications well aligned to the interest and website behavior of your leads. It could also work as a notice of the property they might be missing out on.
5. Boosts Social Media Engagement
Social media platforms are the hot trend for marketing posts and stories. However, a small percentage of real estate agents use them for genuine engagement and real-time communication with their customers.
You can also use marketing automation to create social media posts and schedule them over several weeks. It can provide you with engagement insights, indicating how to carry on the conversation around each post.
Real estate marketing automation can revolutionize your business and skyrocket your revenue, and these use-cases are the proof. So, if you’re on the lookout for software, ZipperAgent can help. Book a demo with our expert agents today!