Real Estate Agent Marketing Budget

How Much Should a Real Estate Agent Spend on Marketing in 2021?

Share this:

As we approach the second year of the Global Pandemic, an update to our previously published blog, HOW MUCH SHOULD A REAL ESTATE AGENT SPEND ON MARKETING?” seemed necessary. As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most marketing experts suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to much. New agents may struggle to find $1,000 or more to spend.

Meanwhile, top agents who face heavy competition may wish to spend anywhere from 15% to 20%, or more,  of their income in marketing.  While most businesses only need to spend about 5% to bring in new leads, the real estate industry is different.

Agents need to brand themselves and focus on their marketing campaigns to succeed. Some brokerages provide their agents with advertising or a page on their website, but this isn’t usually enough.

People often say, “you have to spend money to make money,” but there’s no reason a new agent can’t boost their success with a small-scale marketing budget. Here’s how to start.

Find the Marketing Budget That Works for You

Before you spend a dime on pay-per-click ads or a flashy new website, find out exactly how much you’re working with. You probably already have a personal budget. Determining how much you should spend on marketing is simply a matter of allocating a portion of your income within that budget.

Some things to consider are:

  • Your average commission on sales
  • The average final sales price of the homes you sell
  • The number of transactions you conduct in each quarter and year

If you had a particularly good year last year, it isn’t necessarily indicative of future trends (but cross your fingers). 

Now, take out a percentage of your income to be allocated to marketing.

This process can be a bit daunting. Inevitably, you’re going to have to watch the number in the income bracket of your spreadsheet diminish. It might be tempting just to keep your income, but keep in mind that marketing is an investment. You don’t want to find yourself months from now with few prospects because you didn’t dive into marketing.

Try to balance the marketing budget you wish you had with the amount you’re willing to spend. Find a happy medium, and you’ll have a solid number to work with. You may wish to determine your monthly, quarterly, or yearly marketing budget depending on how often you want to reassess your marketing strategy.

Create Your Marketing Strategy

Once you have a number, you can begin breaking out how you’ll spend your budget. Below, you’ll see a quarterly marketing budget for an agent or team with $23,685 to spend each quarter. If you’re working with much less, don’t worry. Below is just an example:

Real Estate Agent Marketing Budget

 

Don’t be afraid to get more granular than this with your budget. For example, the “Online” category could be broken out into all of your separate paid advertising campaigns. The “Web” category could be the cost of maintaining your website and paying for digital services.

Digital marketing like organic social media engagement, content marketing, and a website are relatively inexpensive if you look in the right places. There are also plenty of low-cost advertising options available online. Pay-per-click marketing campaigns can be targeted by region and behavioral demographic, so you get the most out of your investment.

Another option is to invest in an all-in-one real estate agent CRM that has many of these things included, like a website and a social media management platform. ZipperAgent is a CRM with a complete marketing platform. This will save you time and money you’d normally spend on hiring a third-party web developer or relying on a marketing contractor. This type of software can grant you access to multiple marketing tools that would normally be out of reach on a tight budget.

Real Estate Agent Marketing Budget That Works

Some of the old-fashioned, tried-and-true methods of marketing like networking, handing out business cards, and door knocking are severely limited at this time. Finding and utilizing different methods to build relationships with people is essential.  Your business is, after all, dependent on those relationships. You can use digital marketing to capture more leads, but it is best to do this using a multichannel marketing approach. This is an inexpensive and effective way to get your name out there.

Start with a blog post that has valuable content for the customers you are trying to reach.

  • Use the featured photo from your blog for an Instagram post relevant to the content and add a caption about the same topic.
  • Create a 30-second to 60-second video which, you will post to Instagram Stories., Include a Call-to-Action or swipe-up link to the blog post.
  • Summarize the blog post as a text for Facebook, Twitter, and LinkedIn posts.
  • Create a video (could be the same as the Instagram story) to post to your business YouTube channel and use the blog as your video script.
  • You can even turn the blog into a podcast.
  • Create a short video using a free product such as ZipperHQ to send out as an email to your sphere of influence

Ensure part of your marketing budget is set aside for events, printing expenses, and travel. If you’re just getting started with marketing, don’t be deterred if you don’t see immediate results. Sometimes, it can take time to adjust your strategy to suit your needs. Long-game tactics like blogging may not bear fruit immediately, but they can turn you into a powerhouse online if you keep at it.

Looking for a Complete Real Estate Marketing & Sales Solution?

Start For Free Watch Demo
Share this:
PREV

The Benefits of Personalization

NEXT

Setting the Right Price for your Home

  • I just want to tell you that I am just new to blogs and really enjoyed this blog site. More than likely I’m planning to bookmark your website . You certainly come with amazing articles and reviews. Kudos for revealing your webpage.

    November 9, 2020
  • If you want to use the photo it would also be good to check with the artist beforehand in case it is subject to copyright. Best wishes. Aaren Reggis Sela

    November 12, 2020
  • My spouse and i were very contented when Jordan managed to conclude his research while using the precious recommendations he discovered through the web site. It’s not at all simplistic just to happen to be offering tips and hints which usually most people have been selling. And we recognize we need you to appreciate because of that. The specific illustrations you’ve made, the easy website navigation, the relationships you can help to engender – it’s got mostly wonderful, and it’s really helping our son in addition to us do think that idea is thrilling, which is certainly really important. Many thanks for the whole lot!

    November 16, 2020
  • It is in reality a great and useful piece of info. I am happy that you simply shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

    November 17, 2020
  • I simply wished to say thanks yet again. I’m not certain the things I could possibly have carried out without these thoughts provided by you regarding that question. It became a very traumatic situation in my opinion, but looking at a new specialized form you dealt with that forced me to weep for happiness. I am just happy for the guidance and thus hope you find out what a powerful job you’re undertaking instructing many others thru your website. Most probably you’ve never met all of us.

    November 18, 2020
  • Today, I went to the beach front with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

    November 18, 2020
  • Simply wanna remark on few general things, The website style and design is perfect, the articles is real excellent. “The reason there are two senators for each state is so that one can be the designated driver.” by Jay Leno.

    November 18, 2020
  • Have you ever thought about publishing an e-book or guest authoring on other sites? I have a blog based upon on the same topics you discuss and would really like to have you share some stories/information. I know my subscribers would value your work. If you’re even remotely interested, feel free to shoot me an e-mail.

    November 18, 2020
  • Somebody essentially help to make seriously articles I would state. This is the very first time I frequented your web page and thus far? I surprised with the research you made to make this particular publish amazing. Wonderful job!

    November 18, 2020
  • What’s Happening i am new to this, I stumbled upon this I have found It absolutely useful and it has helped me out loads. I am hoping to contribute & help different users like its helped me. Great job.

    November 18, 2020
  • Hey there, I think your website might be having browser compatibility issues. When I look at your blog in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

    November 19, 2020
  • I just want to tell you that I am very new to blogs and certainly enjoyed your blog site. Very likely I’m going to bookmark your website . You surely come with good article content. Appreciate it for revealing your webpage.

    November 19, 2020
  • Your site is great as in case it were written by simply a writer. Let me pay a visit to your blog frequently. Many thanks always.

    November 19, 2020
  • Best view i have ever seen !

    November 19, 2020
  • I do like the way you have presented this specific difficulty plus it does indeed offer me personally a lot of fodder for thought. However, from everything that I have experienced, I just simply trust as the responses pile on that people today continue to be on point and don’t embark on a tirade involving the news of the day. All the same, thank you for this fantastic point and while I do not really agree with this in totality, I regard the viewpoint.

    November 19, 2020
  • This is a topic that is close to my heart… Thank you! Where are your contact details though?

    November 19, 2020
  • Best view i have ever seen !

    November 20, 2020
  • Does your website have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it expand over time.

    November 20, 2020
  • This is the perfect website for anybody who really wants to find out about this topic. You realize so much its almost hard to argue with you (not that I personally would want toÖHaHa). You definitely put a fresh spin on a topic that has been discussed for decades. Great stuff, just wonderful!

    November 20, 2020
  • Great – I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your client to communicate. Excellent task..

    November 21, 2020
  • I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again!

    November 21, 2020
  • Best view i have ever seen !

    November 21, 2020
  • Best view i have ever seen !

    November 21, 2020
  • I like this site very much so much excellent information.

    November 21, 2020
  • Best view i have ever seen !

    November 21, 2020
  • It is really a great and useful piece of info. I am glad that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

    November 21, 2020
  • The guidelines you provided here i will discuss extremely precious. It been found such a pleasurable surprise to possess that anticipating me while i wakened today. There’re constantly to the issue as well as simple to understand. Thanks a large amount for the valuable ideas you’ve got shared here.

    November 21, 2020
  • Thanks so much for sharing the info. I love sucking dick btw hmu

    November 21, 2020
  • Hey there, You have done an excellent job. I will definitely digg it and in my view suggest to my friends. I’m confident they’ll be benefited from this web site.

    November 21, 2020
  • i prefer wall clocks with hanging pendulums because they look nice at home**

    November 22, 2020
  • I love reading an article that will make people think. Also, thank you for allowing for me to comment.

    November 22, 2020
  • This site was… how do you say it? Relevant!! Finally I’ve found something that helped me. Many thanks.

    November 22, 2020
  • i really love a good read like, please keep us updated with info.

    November 22, 2020
  • I need to to thank you for this very good read!! I definitely enjoyed every bit of it. I’ve got you book-marked to check out new stuff you post…

    November 23, 2020
  • Excellent website right here! Additionally your website starts up very fast! What host are you using? Can you pass along your affiliate hyperlink to your host? I desire my site loaded up as quickly as yours lol

    November 23, 2020
  • This is a topic which is near to my heart… Many thanks! Where are your contact details though?

    November 23, 2020
  • Awesome blog post! I’ll be back to view your next article! Thanks!

    November 23, 2020
  • I wanted to thank you for this fantastic read!! I certainly enjoyed every little bit of it. I have got you saved as a favorite to look at new things you post…

    November 23, 2020
  • I think other website proprietors should take this site as an model, very clean and fantastic user friendly style and design, as well as the content. You’re an expert in this topic!

    November 24, 2020
  • Hello.This post was really interesting, especially since I was browsing for thoughts on this topic last Wednesday.

    November 24, 2020
  • Also I believe that mesothelioma is a exceptional form of many forms of cancer that is normally found in those previously subjected to asbestos. Cancerous tissue form within the mesothelium, which is a protecting lining which covers the vast majority of body’s areas. These cells ordinarily form inside lining with the lungs, mid-section, or the sac which actually encircles one’s heart. Thanks for sharing your ideas.

    November 24, 2020
  • Hello there! I could have sworn I’ve been to this blog before but after browsing through some of the posts I realized it’s new to me. Nonetheless, I’m certainly pleased I discovered it and I’ll be bookmarking it and checking back regularly!

    November 24, 2020
  • Undeniably consider that which you said. Your favourite reason seemed to be on the web the easiest thing to be mindful of. I say to you, I definitely get annoyed even as other people consider concerns that they just do not know about. You controlled to hit the nail upon the highest as smartly as defined out the whole thing with no need side-effects , other folks could take a signal. Will probably be back to get more. Thank you

    November 24, 2020
  • I really enjoyed this blog post. You are an excellent blogger. I’ll be back to see another! Thank you

    November 24, 2020
  • I conceive this internet site contains some really wonderful information for everyone :D. “Nothing surely is so disgraceful to society and to individuals as unmeaning wastefulness.” by Count Benjamin Thompson Rumford.

    November 24, 2020
  • Hiya! I just would like to give an enormous thumbs up for the good information you might have right here on this post. I might be coming again to your blog for more soon.

    November 24, 2020
  • Hello there, You have done an incredible job. I’ll definitely digg it and personally recommend to my friends. I am sure they’ll be benefited from this web site.

    November 24, 2020
  • I like this web blog very much, Its a rattling nice office to read and obtain info . “What is called genius is the abundance of life and health.” by Henry David Thoreau.

    November 24, 2020
  • Pretty! This was an incredibly wonderful post. Thank you for supplying this info.

    November 24, 2020
  • Do you mind if I quote a few of your posts as long as I provide credit and sources back to your weblog? My website is in the exact same niche as yours and my visitors would definitely benefit from some of the information you present here. Please let me know if this ok with you. Cheers!

    November 24, 2020
  • After I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I recieve four emails with the same comment. There has to be a means you are able to remove me from that service? Kudos!

    November 25, 2020
  • Thank you for the good writeup. It in truth used to be a amusement account it. Glance complicated to far introduced agreeable from you! By the way, how could we keep in touch?

    November 25, 2020
  • My wife and i were thankful Peter managed to finish up his studies from your ideas he got from your very own web page. It’s not at all simplistic to just possibly be giving away procedures which many others could have been trying to sell. And now we consider we’ve got the writer to appreciate because of that. The entire explanations you made, the easy website navigation, the friendships your site help create – it is most powerful, and it’s really helping our son and the family recognize that the content is awesome, which is extremely fundamental. Many thanks for all the pieces!

    November 25, 2020
  • Hi, Neat post. There’s a problem along with your web site in internet explorer, may test this¡K IE nonetheless is the marketplace chief and a good portion of folks will leave out your great writing due to this problem.

    November 26, 2020
  • Does your blog have a contact page? I’m having problems locating it but, I’d like to send you an email. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it develop over time.

    November 26, 2020
  • I think other web-site proprietors should take this website as an model, very clean and great user genial style and design, as well as the content. You’re an expert in this topic!

    November 26, 2020
  • Your style is unique in comparison to other folks I’ve read stuff from. Thanks for posting when you have the opportunity, Guess I’ll just bookmark this page.

    November 26, 2020
  • Thanks for writing this awesome article. I will return to see more.

    November 26, 2020
  • I’m pretty pleased to find this page. I need to to thank you for your time for this particularly fantastic read!! I definitely savored every part of it and i also have you saved as a favorite to check out new information on your site.

    November 26, 2020
  • I always visit your blog everyday to read new topics.;”.,;

    November 26, 2020
  • Please let me know if you’re looking for a author for your weblog. You have some really good articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a link back to mine. Please shoot me an email if interested. Thank you!

    November 26, 2020
  • Hello, There’s no doubt that your website could be having web browser compatibility problems. When I take a look at your web site in Safari, it looks fine however, when opening in IE, it has some overlapping issues. I simply wanted to give you a quick heads up! Besides that, fantastic blog!

    November 26, 2020
  • Howdy! This post couldn’t be written any better! Looking through this article reminds me of my previous roommate! He continually kept talking about this. I’ll send this post to him. Pretty sure he’ll have a very good read. Thanks for sharing!

    November 26, 2020
  • This is a nice blog i must say, usually i don????t post comments on others???? blogs but would like to say that this post really forced me to do so!

    November 26, 2020
  • Excellent web site you have here.. It’s hard to find high quality writing like yours nowadays. I truly appreciate people like you! Take care!!

    November 26, 2020
  • Hiya! I just would like to give an enormous thumbs up for the great data you may have here on this post. I will be coming again to your blog for extra soon.

    November 26, 2020
  • I found your blog web site on google and test just a few of your early posts. Proceed to keep up the excellent operate. I simply extra up your RSS feed to my MSN News Reader. In search of forward to studying extra from you in a while!…

    November 27, 2020
  • Hi! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

    November 27, 2020
  • Hi, i think that i saw you visited my weblog so i came to “return the favor”.I am attempting to find things to improve my site!I suppose its ok to use a few of your ideas!!

    November 27, 2020
  • Well, this Thursday I read through a couple of your posts. I must say this is one of your better ones. Thanks a lot for currently being there for folks like me.

    November 27, 2020
  • Great blog right here! Additionally your web site loads up very fast! What host are you the use of? Can I am getting your affiliate link for your host? I desire my website loaded up as quickly as yours lol

    November 27, 2020
  • Excellent article! We are linking to this great article on our site. Keep up the good writing.

    November 27, 2020
  • Greetings! Very useful advice within this article! It’s the little changes that make the most important changes. Many thanks for sharing!

    November 27, 2020
  • You made some good points there. I looked on the web for more information about the issue and found most people will go along with your views on this web site.

    November 27, 2020
  • Good post. I certainly appreciate this site. Keep writing!

    November 27, 2020
  • Can I just now say thats a relief to find someone that truly knows what theyre speaking about on the web. You certainly learn how to bring a problem to light and earn it critical. The best way to should check out this and can see this side from the story. I cant think youre no more common since you absolutely possess the gift.

    November 27, 2020
  • It’s hard to come by knowledgeable people in this particular subject, however, you sound like you know what you’re talking about! Thanks

    November 27, 2020
  • Thank you for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such excellent information being shared freely out there.

    November 27, 2020
  • Good day! This post could not be written any better! Reading this post reminds me of my good old room mate! He always kept talking about this. I will forward this post to him. Pretty sure he will have a good read. Thanks for sharing!

    November 27, 2020
  • Thanks for giving your ideas. I might also like to state that video games have been actually evolving. Technology advances and enhancements have aided create genuine and interactive games. These types of entertainment games were not really sensible when the actual concept was being attempted. Just like other designs of technologies, video games as well have had to advance by means of many generations. This itself is testimony on the fast continuing development of video games.

    November 27, 2020
  • I’d like to thank you for the efforts you’ve put in writing this site. I’m hoping to view the same high-grade content from you later on as well. In truth, your creative writing abilities has encouraged me to get my very own blog now 😉

    November 27, 2020
  • I have read a few good stuff here. Certainly worth bookmarking for revisiting. I wonder how much effort you put to make such a great informative web site.

    November 27, 2020
  • I quite like reading an article that will make men and women think. Also, thank you for permitting me to comment.

    November 27, 2020
  • Love your site. I’ll return to see your new content on the reg!

    November 27, 2020
  • Appreciating the time and effort you put into your blog and detailed information you provide. It’s good to come across a blog every once in a while that isn’t the same outdated rehashed information. Great read! I’ve saved your site and I’m including your RSS feeds to my Google account.

    November 28, 2020
  • I just read your article, i recently came across it on bing, interesting read, i’ll sure be coming back to this blog again.

    November 28, 2020

LEAVE A COMMENT

Need More Information?

If you are looking for the Optimum experience on ZipperAgent, we would love to hear from you. Reach out below to discuss pricing options.

    Request For A Free Trial

    Experience for free how you can grow your business using the power of an all-in-one marketing and sales platform.

      Request For A Free Trial

      Experience for free how you can grow your business using the power of an all-in-one marketing and sales platform.