5 Real Estate Agent Marketing Ideas for the Holidays
5 Real Estate Agent Marketing Ideas for the Holidays
You can use these 5 Real Estate Agent Marketing Ideas for the Holidays starting today.
Let’s face it, 2020 will probably not go down in the history books as anyone’s favorite year. Even this year, people generally are already showing that they are in a better mode now that the holiday season is in full swing than at any other times over the past eight months.
Capitalize on the Holiday Spirit in your Marketing
The holidays seem always to put most people in a cheerful mood. People are also in a more giving mindset this time of year. From friends and relatives to Salvation Army red kettles, people are accustomed to giving to others at this time of year. Besides, people are generally working at a slower pace than during other times of the year. The demands of work are often less stressful at this time of the year.
What better time to approach people for referrals, recommendations, or testimonials than during the Holidays?
Write Blog Posts with a Holiday Theme as part of your Marketing.
Write a blog post, or better yet, several geared around the holidays. There are lots of different topics you can consider
Consider writing about your favorite holiday recipe or a family tradition. Writing a blog like that will help people to get to know you better. If you don’t have a recipe of your own, ask a relative for one and be sure to tell the background story of the recipe. Who gave it to you? Where did the recipe originate? There are also many cooking blogs you could check out. Look at this recipe from Check out this blog: Peach Fruitcake. A decades old family recipe., from RockRecipeies.com.
Home décor tips are another topic you could consider for a blog. Decorator’s Warehouse has several blogs on the subject. If you need more inspiration, our friends at Houzz have a few ideas, and one of my old standby,s Good Housekeeping, is always an excellent source.
Local events, while curtailed now, are another good topic to feature. Try to think outside the box this year. Instead of writing about a Christmas pageant or a Menorah lighting ceremony, consider writing about a local food pantry and volunteer opportunities or a toy drive by a local non-profit.
Who hasn’t made New Year resolutions and probably broken them? Could you write a blog about it? Please share your resolutions and the stories behind them. You can try to focus on a resolution that your target market relates to. For example, a blog about your resolution to exercise more from a past year and your success, hurdles, or failures would undoubtedly resonate with some of the people in your target audience. Ask for comments you will get more exposure this way. Did you know that when a person comments on your post on Facebook that it shows up on their own Facebook page, so all their friends see it?
Remember always to share the blog on social media. If you do not share your blog on social media, there is honestly little point in writing it in the first place. You are, after all, you are trying to increase your customer base. Suppose you have not been posting to social media such as Facebook, Instagram, YouTube. Twitter, LinkedIn, or Pinterest now is a great time to start. It is easy to do, has long term SEO benefits, and opens the opportunity for engagement. Better still, social media usage increases during the holidays. What better time to be putting marketing ideas for the holidays to use?
Create Year-End Video Content
Video content is the most widely consumed content on the internet and generates the most engagement. Video also has SEO benefits when properly uploaded to YouTube. It is highly underused by real estate agents and will enable you to differentiate yourself and your business.
While video house tours certainly have a place in the real estate agent’s marketing playbook, that is not the type of video I am suggesting here. Consider doing a year-end video review of your local market. Year over year, how have prices moved, has there been a change in inventory amount or type, has the average number of days on the market changed, what are the predictions for next year. Your local MLS or Realtor Association is a great place to gather information. Zillow, Trulia, and Realtor.com are also generally helpful. You may also find blogs on ZipperAgent.com or useful for this.
As with any other type of blog, share this content on social media. You might even want to email this to your contacts. Video email has proven to get more open rates and generates more engagement than any other email type. That means more business opportunities for you.
If you are not sure how to send a video email or have had limited success with it in the past, zippeHQ has a free service that you can sign up for here.
Send Warmhearted Wishes
There are Holiday Greetings, and then there are Warmhearted Wishes. Indeed, you want to send Holiday Greetings to your contacts, but what about your most valued customers? I am talking about the customers who give you the most referrals, give you the most opportunities, or even vendors always there for you. Consider sending them a personalized video email. Even a simple selfie video would probably get a warm reception. It doesn’t even need to be lengthy. Use a script like this, for example.
“Hey Bob, I was wanted to take a moment to thank you for referring the Abbott’s to me this year. I was able to help them find their forever home, and I owe it all to you. Thanks again for helping me in this way. If I can be of any further assistance, please call me. I hope the holidays treat you well and that you have a Happy and Prosperous New Year. Let’s connect for coffee soon.”
Create your New Year Marketing Strategy
A strategy is a plan of action, nothing more or less, but it is a plan. If you are like most people, I know you do not like wasting time or money. To avoid wasting, you need to look at your marketing efforts in the past and gauge their effectiveness.
It would be best if you took the time to audit your marketing efforts in 2020 and use that audit to develop a place for 2021. Look at your records. What was the total ad-spend on each marketing platform? What was the cost per lead from each platform? Identify your best performing ads. Revise or remove the lowest-performing strategy. Remember, leads aren’t everything. What was your return on investment for each platform?
Use the above audit to develop your plan for 2021. Who are you going to target this year? What platforms will you use to reach them? (Be able to answer why that platform) What paid strategies will you use? What organic strategies will you use? What are your expected returns from each platform?
5 Real Estate Agent Marketing Ideas for the Holidays
You can use these 5 Real Estate Agent Marketing Ideas for the Holidays starting today.
Let’s face it, 2020 will probably not go down in the history books as anyone’s favorite year. Even this year, people generally are already showing that they are in a better mode now that the holiday season is in full swing than at any other times over the past eight months.
Capitalize on the Holiday Spirit in your Marketing
The holidays seem always to put most people in a cheerful mood. People are also in a more giving mindset this time of year. From friends and relatives to Salvation Army red kettles, people are accustomed to giving to others at this time of year. Besides, people are generally working at a slower pace than during other times of the year. The demands of work are often less stressful at this time of the year.
What better time to approach people for referrals, recommendations, or testimonials than during the Holidays?
Write Blog Posts with a Holiday Theme as part of your Marketing.
Write a blog post, or better yet, several geared around the holidays. There are lots of different topics you can consider
Consider writing about your favorite holiday recipe or a family tradition. Writing a blog like that will help people to get to know you better. If you don’t have a recipe of your own, ask a relative for one and be sure to tell the background story of the recipe. Who gave it to you? Where did the recipe originate? There are also many cooking blogs you could check out. Look at this recipe from Check out this blog: Peach Fruitcake. A decades old family recipe., from RockRecipeies.com.
Home décor tips are another topic you could consider for a blog. Decorator’s Warehouse has several blogs on the subject. If you need more inspiration, our friends at Houzz have a few ideas, and one of my old standby,s Good Housekeeping, is always an excellent source.
Local events, while curtailed now, are another good topic to feature. Try to think outside the box this year. Instead of writing about a Christmas pageant or a Menorah lighting ceremony, consider writing about a local food pantry and volunteer opportunities or a toy drive by a local non-profit.
Who hasn’t made New Year resolutions and probably broken them? Could you write a blog about it? Please share your resolutions and the stories behind them. You can try to focus on a resolution that your target market relates to. For example, a blog about your resolution to exercise more from a past year and your success, hurdles, or failures would undoubtedly resonate with some of the people in your target audience. Ask for comments you will get more exposure this way. Did you know that when a person comments on your post on Facebook that it shows up on their own Facebook page, so all their friends see it?
Remember always to share the blog on social media. If you do not share your blog on social media, there is honestly little point in writing it in the first place. You are, after all, you are trying to increase your customer base. Suppose you have not been posting to social media such as Facebook, Instagram, YouTube. Twitter, LinkedIn, or Pinterest now is a great time to start. It is easy to do, has long term SEO benefits, and opens the opportunity for engagement. Better still, social media usage increases during the holidays.
Create Year-End Video Content
Video content is the most widely consumed content on the internet and generates the most engagement. Video also has SEO benefits when properly uploaded to YouTube. It is highly underused by real estate agents and will enable you to differentiate yourself and your business. Video is one of the most powerful marketing ideas for the holidays.
While video house tours certainly have a place in the real estate agent’s marketing playbook, that is not the type of video I am suggesting here. Consider doing a year-end video review of your local market. Year over year, how have prices moved, has there been a change in inventory amount or type, has the average number of days on the market changed, what are the predictions for next year. Your local MLS or Realtor Association is a great place to gather information. Zillow, Trulia, and Realtor.com are also generally helpful. You may also find blogs on ZipperAgent.com or useful for this.
As with any other type of blog, share this content on social media. You might even want to email this to your contacts. Video email has proven to get more open rates and generates more engagement than any other email type. That means more business opportunities for you.
If you are not sure how to send a video email or have had limited success with it in the past, zippeHQ has a free service that you can sign up for here.
Send Warmhearted Wishes
There are Holiday Greetings, and then there are Warmhearted Wishes. Indeed, you want to send Holiday Greetings to your contacts, but what about your most valued customers? I am talking about the customers who give you the most referrals, give you the most opportunities, or even vendors always there for you. Consider sending them a personalized video email. Even a simple selfie video would probably get a warm reception. It doesn’t even need to be lengthy. Use a script like this, for example.
“Hey Bob, I was wanted to take a moment to thank you for referring the Abbott’s to me this year. I was able to help them find their forever home, and I owe it all to you. Thanks again for helping me in this way. If I can be of any further assistance, please call me. I hope the holidays treat you well and that you have a Happy and Prosperous New Year. Let’s connect for coffee soon.”
Create your New Year Strategy
A strategy is a plan of action, nothing more or less, but it is a plan. If you are like most people, I know you do not like wasting time or money. To avoid wasting, you need to look at your marketing efforts in the past and gauge their effectiveness.
It would be best if you took the time to audit your marketing efforts in 2020 and use that audit to develop a place for 2021. Look at your records. What was the total ad-spend on each marketing platform? What was the cost per lead from each platform? Identify your best performing ads. Revise or remove the lowest-performing strategy. Remember, leads aren’t everything. What was your return on investment for each platform?
Use the above audit to develop your plan for 2021. Who are you going to target this year? What platforms will you use to reach them? (Be able to answer why that platform) What paid strategies will you use? What organic strategies will you use? What are your expected returns from each platform? Please share with us at ZipperAgent your experiences using any of the five real estate marketing ideas for the holidays.
