Email Marketing 101 for Real Estate Professionals in 2023
Welcome to the world of real estate email marketing, where the power of technology meets the art of persuasion.
If you’re a real estate professional, you already know that building relationships is key to closing real estate deals. But let’s face it, keeping up with all of those relationships can be a daunting task. Especially when you’re always on the clock to deal with other operational tasks. That’s where email marketing comes in.
Email marketing is often overlooked, but it’s a game-changer. In today’s digital age, where attention spans are shorter than ever, you need to have a solid email marketing strategy in place.
In fact, email marketing has a higher ROI than other marketing strategies across almost all domains, including real estate. According to statistics, marketers make $42 for every $1 spent on email marketing.
But how do you know which real estate email marketing tool is best for your business? In this blog, let’s dive into the features a real estate email marketing tool must offer and the process of creating a successful email marketing campaign.
A Guide to Effective Email Marketing in Real Estate
What Should Your Email Marketing Tool Offer?
Now that we’ve established that a real estate marketing tool can help you build better relationships with your clients and close more deals, it’s time to figure out how. The market is abundantly full of several email marketing tools, specifically for brokers and real estate agents. Naturally, it can be difficult to know which one is right for your business.
Therefore, let’s take a closer look at what you should be looking for in email marketing software specifically tailored to the needs of real estate agents.
1. Robust List Management
As a real estate agent, you’re likely juggling multiple listings and clients. Some are home buyers, some are property sellers, others are past happy clients, and the rest is a collective group of hot and cold leads. You can’t deliver the same marketing message to each of these groups, right?
Therefore, you need an email marketing tool that can help you organize and segment your contacts for targeted real estate marketing messages and campaigns. Look for a tool that offers a variety of list management features such as tagging, segmentation, and filtering to help you keep track of your contacts and target your campaigns more effectively. ZipperAgent is one great example of such an all-inclusive tool.
Moreover, segmenting your clients based on location, email engagement, and click-through activity allows you to send personalized, relevant messages to your subscribers’ list.
2. Customizable Email Templates
At ZipperAgent, our team is a strong advocate of the notion that despite heavy technology integration, real estate is still a people’s business. Agents are not just selling houses; they’re selling a lifestyle. And your emails should reflect that.
So, your email marketing tool should offer a variety of customizable email templates tailored to the real estate industry. These templates should be visually appealing, easy to use, and professionally designed.
3. Email Marketing Automation
As a busy real estate agent, you don’t have the time to manually send out hundreds of emails. The best possible alternative is to automate most of your standard emails, such as welcome emails, viewing follow-up messages, or check-in emails for happy buyers, with email automation.
Thus, you need an email marketing tool that allows you to set up automated drip campaigns. It will help you nurture leads and keep your brand on top of the minds of your target audience. These campaigns can be triggered by a variety of actions, such as a website visit or a form submission, and can help you stay in touch with your leads even when you’re not actively engaging with them.
4. Reporting and Analytics
You’ve launched an automated email marketing campaign. What’s next? Now you need to know how your campaigns are performing and which ones are resonating with your audience. You must track email open rates, click-through rates, and conversion rates to learn valuable campaign insights so that you can improve your email marketing strategy and achieve better results.
Adopt a real estate email marketing tool that offers robust reporting and analytics, so you can track the success of your campaigns and make data-driven decisions about future campaigns.
You’re likely using a variety of tools and platforms to manage your real estate business. Look for an email marketing service that offers integrations with other tools and platforms you’re already using, such as your CRM, IDX website, or social media. It will help you streamline your workflow and ensure that your email marketing campaigns are working in harmony with the rest of your business.
Email marketing is a powerful strategy for real estate agents, but you can leverage it fully only when you use the most relevant email marketing tool.
ZipperAgent, an all-in-one digital marketing haven for real estate agents, offers the most advanced and feature-rich email marketing tool. You can also use other real estate software like CRM, IDX website, and social media to boost your marketing efforts.
To learn more, book a free 30-min demo call with our email marketing strategists today.