Effective lead gen requires long-term planning. A comprehensive lead generation plan is crucial for growing your business. Without it, you risk not understanding these three central pieces of large-scale, revenue-producing lead gen: Where do your leads find you? How many leads do you covert into customers? How can you automate

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As the world becomes more interconnected, real estate agents need to meet their buyers where they are spending their time: online. According to the National Association of Realtors, 4 in 10 homebuyers looked for properties online as the first step in their buying process in 2015. As the world goes

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