If you rewind a decade earlier in the real estate industry, you’d find brokers on their phones cold-calling leads and potential clients to crack deals. Fast forward to today, where cold-calling has taken the backseat and been replaced by social media. Why? Well, the answer is simple. Social media is a goldmine for
Imagine you need a wedding planner for your sister’s wedding. What would you do? Ask around your family, friends, and colleagues, right? If they’ve had a good experience or know someone good, they’ll recommend them to you. If none of the recommendations works for you, it’s only then you search for other options.
Do you know 87% of real estate agents leave the industry within five years because they didn’t earn enough? An appalling statistics, right? Real estate is a competitive field. You have to be on top of your game at all times to stick through the challenges. Fortunately, with real estate marketing, you
One of the first questions real estate agents ask our team is, “How do I allocate my real estate marketing budget?” It’s an age-old question for every industry because there is no one, single answer to this puzzle. Most agents suggest you spend about 10% of your commission income on marketing.
Lately, technology has been a loyal ally for real estate agents. Almost every agent is establishing a connection with their audience via a website and social media. The latest addition to this tech dictionary is a mobile application for real estate agents. You may wonder if a mobile app for brokers
Quick question — would you buy a home as quickly as you would toothpaste? No, right? Because while toothpaste is a matter of convenience, a house is a necessity. The latter are commodities consumers typically spend more time researching and comparing before purchasing. Renting or buying a house, or selling one
In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,
If you want to search for a property on sale in your local area, what do you do? Our best bet is you’ll go online and search for ‘property on sale near me. Let us break it to you - your audience is doing the same. If you want to direct those
Technology has always been a catalyst for change in all industries, and the real estate market is no exception. Whether you’re trying to sell a home for your client or buy one, pulling up listings to browse on your phone or tablet is the norm these days. Understandably so, today’s worker
The U.S. has 3 million real estate agents and over 106,000 independent brokerage firms. Evidently, it’s cutthroat competition. While a high-budget marketing campaign can give you a leg up on your competitors, you need to stand out every time and not just once. How do you do so? By remembering that
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