New agents have to do a lot of work to get their real estate business up off the ground, work that can get expensive quickly. Concern over costs and income means that many new agents take only one thing into consideration when picking a brokerage: fees. While obviously important, choosing
The ZipperAgent CEO Success Series: How to Leverage Technology to Grow Your Real Estate Business explores how technology is changing the real estate business and how top-notch agents can profit from these changes. I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it
Facebook has a lot to offer your real estate business, but to gather those benefits—to generate leads from Facebook—you need to have the right kind of profile. You need a business page that’s separate from your personal one. You might have heard that business Facebook pages are waste of time for
MassTLC (The Massachusetts Technology Leadership Council) is the largest and most powerful technology association in the Massachusetts region. They lead initiatives that connect, promote, and celebrate the Massachusetts technology ecosystem. They also offer various awards for businesses and organizations that develop innovative technology in areas like security, robotics, workforce solutions, and
Every real estate CRM is full of dead leads: leads that stopped responding, opted out of your services, or never responded in the first place. But these leads aren't as dead as you think! Here’s your short and sweet guide the follow-up tactics that bring these leads back to life. Don’t
A drip campaign is an underused, powerful marketing tool for real estate agents. Here's the short, quick guide to why you should be using them in your business. Let’s start with a definition: What Is a Drip Campaign? It’s a series of automated emails to certain subgroups within your contacts based on their
While social media posts, blog content, and listing advertisements are important to expanding a real estate agent's sphere of influence, it’s testimonials that really convince leads to buy and sell with you. Why Do Testimonials Matter? Because they build trust. Buying or selling a home is a huge commitment, and clients want
Welcome to the inaugural post in ZipperAgent's CEO Success Series! This regular series explores how technology is changing the real estate business and how top-notch agents can profit from these changes. I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it reshapes older
Lead nurturing is about building relationships and establishing trust. In a lead nurturing campaign, your two paramount goals should be to: Create two-way conversation. Ensure that leads’ expectations are met. But how do you build a lead nurturing campaign that meets these goals? ZipperAgent’s 5 Golden Rules of Real Estate Lead
Sales funnel is not necessarily a term real estate agents recognize. That’s a mistake. Nurturing a lead means moving them through the sales funnel, from a new contact to a client to a referral. Keep reading to learn everything you need to know about understanding the sales funnel and using it
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