How to Take the Lead in Your Brokerage and Be Helpful to Your Clients?
The U.S. has 3 million real estate agents and over 106,000 independent brokerage firms. Evidently, it’s cutthroat competition. While a high-budget marketing campaign can give you a leg up on your competitors, you need to stand out every time and not just once.
How do you do so? By remembering that while real estate has unlimited income potential, it, at its heart, is a customer service job. It thrives on client satisfaction.
However, client satisfaction isn’t as easy as it sounds. You need to go above and beyond to lock a deal and put a satisfactory smile on your client’s face. In this blog, we’ve listed five ways that can help you delight your clients.
5 Ways to Prove You Go Above and Beyond for Your Clients
1. Try to Make a Sale Against All Odds
Real estate always seems like a good business when the odds are in your favor. However, the real challenge arises when the tables turn, and you have no ace up your sleeve.
As a real estate professional, you should always be ready to step up your game. An easy transaction when the real estate market is hot is lovely. But not giving 100% when the market is low, makes the sale look impossible. Put your ultimate negotiation and communication skills to the test and try to steer the deal in your client’s favor.
It can be about price negotiation, a contract detail, or the move-in date. Or even knocking on a door that’s not ready to sell the house just to let them know they have an interested buyer.
2. Step Up in a Crisis
A transaction in real estate is rarely a simple process. Whether you’re helping a client buy, sell, or move homes or commercial properties, there are too many moving parts. Coordinating closing dates and moving dates, working with other service providers, doing a final walkthrough, arranging a cleanout, turning utilities on or off, hiring and guiding movers, handling paperwork, and much more – there’s just too much happening.
Good real estate agents focus on details at every stage to ensure the process goes smoothly. But their expertise shines when they’re ready to help even when the client is in a bind.
Be it an issue with the bank payment or a misunderstanding with a third-party dealer, step up to untangle the web of confusion so the transaction could go as planned. You must keep your buyers and sellers on schedule even when they are blindsided by things.
3. Save Your Clients a Fortune
During a transaction, you get to know your clients well. If you focus on building a relationship with them and helping them, they’re gonna choose you over and over again. One way to do that is to ensure your clients save money in a deal.
A real estate investment is probably one of the heftiest investments your clients make in their lives. So, ensure you extend your expertise in relevant financial matters too, so they can save money where possible. Apart from negotiating a deal, provide your clients with an honest overview of the financial side of things, even if it looks bad.
4. Bring in Ethics and Integrity
If you were a buyer, would you be willing to work with a real estate agent who has a dubious reputation? No, right?
The attitude of the real estate agent is what sets them apart from the rest. Selling and buying homes is not a one-day job, and it is a rather time-consuming process. Therefore, both buyers and sellers want a person who is honest, ethical and puts all their efforts into a deal.
5. Be Willing to Go the Extra Mile for Your Clients
Many people assume that being a real estate agent is an easy job. All you need to do is help money change hands. However, selling a home isn’t always easy.
If you care about client satisfaction, you need to get your hands dirty doing unexpected jobs for the client. For example, you might meet a physical labor emergency right before the house opens. You can either wait for hours for the hired service to come to do their job or roll up your sleeves, jump in, and lend a hand to get it done yourself.
Remember that the life of a real estate agent is not always glamorous. But if you go above and beyond to satisfy your clients, it will pay you back.
In the real estate industry, your reputation matters a lot. Thus, your behavior with your clients and approach towards a real estate transaction can make or break the clients’ overall experience working with you. Your willingness to walk the extra mile for your clients can make a difference.
We hope you found this blog informative and engaging. Keep following ZipperAgent for more such relevant blogs.