The real estate industry has a history of being reluctant to adopt technologies. The same was true for marketing automation before 2020. However, the Covid-19 pandemic was a grim reminder of why investing in automation software could be worth it. Reimagining real estate operations have become essential. The pandemic certainly forced
Every year the real estate market experiences above-trend increases and below-trend falls in both prices and transactions. This last real estate “hot” period witnessed a considerable rise in real estate prices. The home prices enriched sellers and keyed up buyers into frantic bidding wars. But lately, there are signs that the
“I’m used to conducting operations the traditional way, and they’ve been working just fine for me. Why should I switch to CRM, especially when the market is high?” We get clients asking questions like this quite often. Well, think about all of the activities you handle during a regular day in
Long gone are days when real estate operations were all manual. It’s 2022, and the market is witnessing the shift from ‘real life’ to ‘real-time’ with CRM and marketing automation tools. Introduction The real estate industry is fast-paced and, not to mention, volatile. Your phone won’t stop ringing one season, and every
Creating a memorable real estate brand is hard. If you’ve spent any amount of time trying to do it, you’ll likely agree. While the steps of real estate branding seem simple enough, the execution more times than not is the determining factor between real estate brokers and agents that do branding
Why do some real estate companies, especially certain real estate brokerages, achieve things others can’t? The ones that seem to defy all of our expectations? These are questions many real estate leaders ask. If it’s something you too find yourself pondering, might I suggest you seek the wisdom of Simon Sinek.
In real estate, it’s normal to see ebbs and flows in the market. Typically, the summer months are slower-paced than the traditionally busy spring. But this isn’t a typical summer. As the economy rebounds and life is returning to normal, the real estate market is expected to have an unusually
Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.
As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to
ROI (Return on Investment) should be of importance to you. As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing
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