Since real estate agents essentially run their own businesses, they need to market themselves—their abilities, their expertise, their trustworthiness. That means carefully developing a personal brand, especially on social media. Not only is social media one of the first places a new lead will go for information about your real
Since real estate agents are essentially freelancers, many will have to wrestle with one of the trickiest questions facing anyone who is self-employed or who runs a small business: when is it time to fire your client? There are many kinds of difficult client relationships, and not all of them are
How's your online business presence? If your Real Estate business isn't listed in these five places online, it's not as successful as it could be. 1. Your own personal, professional website This might seem obvious, but this is the #1 place online to list your real estate business. This doesn’t refer to
New agents have to do a lot of work to get their real estate business up off the ground, work that can get expensive quickly. Concern over costs and income means that many new agents take only one thing into consideration when picking a brokerage: fees. While obviously important, choosing
Facebook has a lot to offer your real estate business, but to gather those benefits—to generate leads from Facebook—you need to have the right kind of profile. You need a business page that’s separate from your personal one. You might have heard that business Facebook pages are waste of time for
Every real estate CRM is full of dead leads: leads that stopped responding, opted out of your services, or never responded in the first place. But these leads aren't as dead as you think! Here’s your short and sweet guide the follow-up tactics that bring these leads back to life. Don’t
A drip campaign is an underused, powerful marketing tool for real estate agents. Here's the short, quick guide to why you should be using them in your business. Let’s start with a definition: What Is a Drip Campaign? It’s a series of automated emails to certain subgroups within your contacts based on their
While social media posts, blog content, and listing advertisements are important to expanding a real estate agent's sphere of influence, it’s testimonials that really convince leads to buy and sell with you. Why Do Testimonials Matter? Because they build trust. Buying or selling a home is a huge commitment, and clients want
Most top-producing agents share these seven characteristics. Fortunately they are traits that everyone can learn to emulate. Do you have what it takes to build your business? 1. Their behavioral style gets things done. Top-producing agents are pragmatic, attentive high achievers who focus on building relationships. They: Move Past Rejection. Top-producing agents are willing
Too many new agents think the only important factor when choosing a real estate brokerage is the commission split. But there’s a lot more to think about, even when it comes to money. You’re final in-the-pocket income has to do with many other services the brokerage might provide. Before picking a
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