While social media posts, blog content, and listing advertisements are important to expanding a real estate agent's sphere of influence, it’s testimonials that really convince leads to buy and sell with you.   Why Do Testimonials Matter? Because they build trust. Buying or selling a home is a huge commitment, and clients want

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Most top-producing agents share these seven characteristics. Fortunately they are traits that everyone can learn to emulate. Do you have what it takes to build your business? 1. Their behavioral style gets things done. Top-producing agents are pragmatic, attentive high achievers who focus on building relationships. They: Move Past Rejection. Top-producing agents are willing

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Think of one of the most successful agents in your market right now. What comes to mind? Maybe their logo or certain colors, images, or words. These are all part of their brand—the personalized, highly recognizable persona they use in their marketing, because a strong brand increases client loyalty. How do

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Everyone will tell you that real estate is a business built on lasting relationships. But how do you build those relationships? This blog goes over four key strategies. Don’t focus your relationships with clients just on winning sales. Build relationships based on respect, trust, and knowledge, and clients will come to

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Effective lead gen requires long-term planning. A comprehensive lead generation plan is crucial for growing your business. Without it, you risk not understanding these three central pieces of large-scale, revenue-producing lead gen: Where do your leads find you? How many leads do you covert into customers? How can you automate

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Social media is everywhere these days making the pressure to advertise on these platforms huge. But advertising on social media can be difficult and time-consuming. Does it pay off? Does it matter? It does. Further along in this blog we’ll talk about traditional, purchased ads on social media, but first there’s something

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In today’s real estate world, it’s not enough to just have a website; it has to be an effective one. You need a clear and easy path for interested visitors to convert into leads. Your website has to promote your brand, speak to your professionalism, and encourage visitors to explore. Is

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“Social media doesn’t bring in new qualified leads.” “It’s time consuming and overrated.” “I don’t even know what to post!” Excuses like these prevent real estate agents from maintaining active social media accounts. But clients regularly check agents’ profiles to assess their skills and community knowledge. If your profile isn’t up-to-date

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