The New Norm and How to Stay Productive Working at Home One year ago, few people thought that the world would be facing the challenge of a global pandemic and quarantine. With being forced to work from home, many people are facing the dilemma of being productive in an environment that
When it comes to providing value as a real estate agent in the Information Age real estate agents may not be well adjusted to the competition brought about by the internet. Companies like Zillow and Realtor.com to name just two have leveled the playing field for many real estate agents. Christine
ROI (Return on Investment) should be of importance to you. As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing
Whether you are trying to build your brokerage or choose one to work for, understanding the best practices that support top brokerages successful. These six suggestions are based on the best practices of successful brokerages. Whether you’re a broker or an agent, keep them in mind when you are looking
Since real estate agents are essentially freelancers, many will have to wrestle with one of the trickiest questions facing anyone who is self-employed or who runs a small business: when is it time to fire your client? There are many kinds of difficult client relationships, and not all of them are
Welcome to the inaugural post in ZipperAgent's CEO Success Series! This regular series explores how technology is changing the real estate business and how top-notch agents can profit from these changes. I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it reshapes older
Lead nurturing is about building relationships and establishing trust. In a lead nurturing campaign, your two paramount goals should be to: Create two-way conversation. Ensure that leads’ expectations are met. But how do you build a lead nurturing campaign that meets these goals? ZipperAgent’s 5 Golden Rules of Real Estate Lead
Sales funnel is not necessarily a term real estate agents recognize. That’s a mistake. Nurturing a lead means moving them through the sales funnel, from a new contact to a client to a referral. Keep reading to learn everything you need to know about understanding the sales funnel and using it
Most top-producing agents share these seven characteristics. Fortunately they are traits that everyone can learn to emulate. Do you have what it takes to build your business? 1. Their behavioral style gets things done. Top-producing agents are pragmatic, attentive high achievers who focus on building relationships. They: Move Past Rejection. Top-producing agents are willing
Too many new agents think the only important factor when choosing a real estate brokerage is the commission split. But there’s a lot more to think about, even when it comes to money. You’re final in-the-pocket income has to do with many other services the brokerage might provide. Before picking a
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