“You have to know the past to understand the present”, Carl Sagan, the renowned American astronomer, once said, and we totally agree. So, let’s delve into the past real estate industry for a hot second. It’s the late 19th century, and real estate is in the start of the MLS era -
We’re well into 2023, and most of you must have started with your personal resolutions checklist. But what about your real estate business strategy checklist? Surely, you have goals for your business to excel further this year. But as Antoine de Saint-Exupéry, a celebrated French writer once said, “A goal without
The focus of every real estate business is to attract potential clients to their real estate site and keep them browsing it. Do you know what is the best real estate tool to enable so? IDX, or Internet Data Exchange. IDX-integrated websites are preliminary for real estate agents today. You simply can’t
If you rewind a decade earlier in the real estate industry, you’d find brokers on their phones cold-calling leads and potential clients to crack deals. Fast forward to today, where cold-calling has taken the backseat and been replaced by social media. Why? Well, the answer is simple. Social media is a goldmine for
Imagine you need a wedding planner for your sister’s wedding. What would you do? Ask around your family, friends, and colleagues, right? If they’ve had a good experience or know someone good, they’ll recommend them to you. If none of the recommendations works for you, it’s only then you search for other options.
Do you know 87% of real estate agents leave the industry within five years because they didn’t earn enough? An appalling statistics, right? Real estate is a competitive field. You have to be on top of your game at all times to stick through the challenges. Fortunately, with real estate marketing, you
One of the first questions real estate agents ask our team is, “How do I allocate my real estate marketing budget?” It’s an age-old question for every industry because there is no one, single answer to this puzzle. Most agents suggest you spend about 10% of your commission income on marketing.
Lately, technology has been a loyal ally for real estate agents. Almost every agent is establishing a connection with their audience via a website and social media. The latest addition to this tech dictionary is a mobile application for real estate agents. You may wonder if a mobile app for brokers
Quick question — would you buy a home as quickly as you would toothpaste? No, right? Because while toothpaste is a matter of convenience, a house is a necessity. The latter are commodities consumers typically spend more time researching and comparing before purchasing. Renting or buying a house, or selling one
In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,
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