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Best Practices for Real Estate Agents, Build Your Business, Lead Genration, Marketing, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology, Workflows

Do you know 87% of real estate agents leave the industry within five years because they didn’t earn enough? An appalling statistics, right? Real estate is a competitive field. You have to be on top of your game at all times to stick through the challenges. Fortunately, with real estate marketing, you

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Best Practices for Real Estate Agents, Build Your Business, IDX Website, Lead Genration, Marketing, Marketing for Real Estate, Newsletter Campaigns, Real Estate Technology

One of the first questions real estate agents ask our team is, “How do I allocate my real estate marketing budget?” It’s an age-old question for every industry because there is no one, single answer to this puzzle. Most agents suggest you spend about 10% of your commission income on marketing.

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Build Your Business, Marketing Automation, Real Estate Technology

Lately, technology has been a loyal ally for real estate agents. Almost every agent is establishing a connection with their audience via a website and social media. The latest addition to this tech dictionary is a mobile application for real estate agents. You may wonder if a mobile app for brokers

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Build Your Business, IDX Website, Lead Genration, Marketing Automation, Marketing for Real Estate, Real Estate Technology

In the last few decades, real estate marketing has evolved, and how! The age of promoting new listings on flyers and billboards, cold-calling leads, and newspaper ads is long gone. Today, it’s all about marketing automation — one in which you have to make marketing efforts online. It includes blogging, email,

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Build Your Business, IDX Website, Marketing for Real Estate, Real Estate Technology

If you want to search for a property on sale in your local area, what do you do? Our best bet is you’ll go online and search for ‘property on sale near me. Let us break it to you - your audience is doing the same. If you want to direct those

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Build Your Business, Marketing for Real Estate, Real Estate Technology, ZipperAgent Updates

Technology has always been a catalyst for change in all industries, and the real estate market is no exception. Whether you’re trying to sell a home for your client or buy one, pulling up listings to browse on your phone or tablet is the norm these days. Understandably so, today’s worker

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Best Practices for Real Estate Agents, Build Your Business, Marketing for Real Estate, Real Estate Technology

The U.S. has 3 million real estate agents and over 106,000 independent brokerage firms. Evidently, it’s cutthroat competition. While a high-budget marketing campaign can give you a leg up on your competitors, you need to stand out every time and not just once. How do you do so? By remembering that

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Build Your Business, Marketing Automation, Marketing for Real Estate, Real Estate Technology, ZipperAgent Updates

Technology touches our lives daily in endless ways, and it is no different in the real estate world. While real estate has been hesitant to adopt technology in the past, it’s different now. Real estate agents understand that their audience and the way they interact with businesses are changing. To be

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Best Practices for Real Estate Agents, Build Your Business, Marketing for Real Estate, Real Estate Technology

Have you heard of the Image of Professions survey? Roy Morgan Research conducts this popular survey every year. Respondents are men and women, aged 14 and over, and they are asked to rate occupations for honesty and ethical standards. Nurses and medical professionals are right at the top of the list.

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Best Practices for Real Estate Agents, Build Your Business, Lead Genration, Marketing for Real Estate, Real Estate Technology

If you meet someone who’s aiming to pursue a career as a real estate agent, the first question they ask is how long it takes to become successful in real estate. Can you answer this question? Probably not! It’s because the question is wrong. Being a real estate agent is one thing;

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