ZipperAgent Nominated for MassTLC 2017 Cutting Edge Technology of the Year Award
MassTLC (The Massachusetts Technology Leadership Council) is the largest and most powerful technology association in the Massachusetts region. They lead initiatives that connect, promote, and celebrate the Massachusetts technology ecosystem.
They also offer various awards for businesses and organizations that develop innovative technology in areas like security, robotics, workforce solutions, and many others. These awards are only available for technologies developed in the Massachusetts region.
This year, ZipperAgent was nominated for the MassTLC’s Cutting Edge Technology of the Year Award!
ZipperAgent is an all-in-one cloud solution for real estate agents and brokers that centralizes marketing, sales, and transaction activities on a single, easy to use platform. The Cutting Edge Technology of the Year Award recognizes forward-thinking technology that pushes the boundaries of tech application or fundamentally alters an existing industry.
We at ZipperAgent are excited and honored by this nomination. We’ve always believed that our product was groundbreaking, but receiving this kind of confirmation makes us even more motivated to continue providing solutions to our customers.
Why ZipperAgent is Unique
The real estate CRM market is saturated with products. ZipperAgent was nominated because it’s the only solution that covers every aspect of a real estate professional’s daily activities. Before ZipperAgent, real estate agents had to constantly switch between programs to run their businesses.
Maintaining a website, sending mass emails, operating a Customer Relationship Management system, processing transactions, nurturing leads, and other activities were difficult and inefficient without a consolidated tool. Such inefficiencies inevitably lead to errors, delays, and lost revenue. ZipperAgent puts these activities in a single space so real estate agents can focus on serving their customers and growing their businesses.
ZipperAgent also revolutionizes the way real estate agents and teams track client data and manage the client lifecycle. Its interface contextualizes all information within a client’s contact listing. Just by opening a contact, the agent sees all properties, emails, documents, and tasks related to that client. ZipperAgent’s analytics tools are easy to use, allowing agents to integrate modern data-mining into their business.
All of this data is available through an AI-driven mobile app, which means real estate agents can run most of their business operations through their smartphone.
A Powerful Solution for a Changing Real Estate Market
The real estate market is changing. Consumers today do extensive online research well in advance of buying or selling. Successful agents must nurture leads over a period of months, if not years. As an all-one-database, ZipperAgent helps agents collect, store, and access the information they need to keep leads engaged over this long period.
From the “new lead” stage to the closing stage, the typical selling process of a home requires over 150 steps. Home buyers have long buying cycles, so a system of best practices is necessary to manage contact relationships, nurture leads, and keep track of data.
Many real estate agents create their own internal processes for these activities, but they are still dependent upon separate tools and programs that don’t communicate with each other. ZipperAgent has a best practices-driven system that guides and assists agents like a well-trained assistant.
Providing agents with tools like email tracking, database search features, and website analytics also encourages agents to move toward a more data-focused business model. It helps the traditional real estate industry compete with online listing services. The database technology that supports ZipperAgent also has the potential to serve other micro-vertical industries.
We believe ZipperAgent will dramatically change the way real estate agents, teams, and brokerages do business. We’re looking forward to being a part of the 2017 MassTLC Leadership Awards.