Social Media Advertising: Does it matter for agents?

Share this:

Social media is everywhere these days making the pressure to advertise on these platforms huge. But advertising on social media can be difficult and time-consuming. Does it pay off? Does it matter?

It does.

Further along in this blog we’ll talk about traditional, purchased ads on social media, but first there’s something more important to cover: if you want to get the most leads out of social media platforms, you need to revamp your definition of advertising.

Your business’s social media pages are ads in of themselves.  

They are one of your best options to build relations, increase brand recognition, and expand your sphere of influence. Here are our five best practices rules for turning your social media sites into effective, low-maintenance tools for effective brand advertising.

  1. Keep your focus local. Prove yourself to be an expert in local culture, markets, and interests. When you’re planning out your content and connections, think about local issues and community members. What popular local businesses or groups can you boost from your page? What stories will make residents feel good about their community? What unique advice can you offer because of your real estate experience?
  2. Consider it a top-of-mind campaign. Social Media is about relationships and fans. That’s another way of saying it’s ideal for top-of-mind campaigns. You can build relationships on social media faster than you can in person and with less effort. Reply to people’s comments. Ask your followers questions. Keep your posts professional and polite, even if others online aren’t behaving well.
  3. Follow the 80/20 rule. This means 80% of your posts should be content that focuses on your clients’ wants, needs, and likes, while only 20% should directly advertise your services. Does this make social media posting sound like a waste of time because you’re only posting about your business one-fifth of the time? Think again! Remember, your whole business profile is an ad. Posting a high volume of local interest content pulls in more
  4. Post your listings. Listings fall somewhere in between the above two categories, because they broadcast your business and intrigue your followers—especially ones interested in real estate or thinking about moving. Exactly the type of people your top-of-mind campaigns should target.

But what if you want to go the extra mile and take out actual paid ads on social media?

Facebook ads are a great place to start:

  • Target people through their interests and behaviors. Facebook has a behavioral category for “people likely to move.” Start there! But also think about the demographics you usually serve— income, age, hobbies, community connections, zip codes—and use these to focus your ad profile.
  • Include a call to action in your ads. When a viewer is looking at you’re ad, they’re thinking only about you. Capitalize on that by giving them something to do! Offers to download special information—like more information on a listing or exclusive advice—are classic. Give viewers a specific reason to trust you and contact you.
  • Remember Facebook ads are display ads. That means they’re in the Facebook newsfeed or off to one side, and viewers know they’re ads. To grab and keep their attention, your ads need to be visually engaging, direct, and simple. Keep your pitch clear and always include simulating visuals.

Looking for a Complete Real Estate Marketing & Sales Solution?

Start For Free Book A Demo

Share this:
PREV

7 Essential Website Fixes for Real Estate Agents

NEXT

Build a Lead Gen Plan that Really Works

  • I simply want to tell you that I am all new to blogging and truly savored you’re page. More than likely I’m planning to bookmark your blog . You definitely come with exceptional well written articles. With thanks for sharing your blog site.

    November 13, 2020
  • whoah this blog is wonderful i like reading your articles. Stay up the good paintings! You know, lots of persons are searching around for this info, you can help them greatly.

    November 16, 2020
  • I just could not depart your website prior to suggesting that I extremely enjoyed the standard info a person provide for your visitors? Is going to be back often in order to check up on new posts

    November 16, 2020
  • Hi my loved one! I wish to say that this article is amazing, great written and come with approximately all significant infos. I would like to look more posts like this .

    November 17, 2020
  • I like what you guys are up also. Such smart work and reporting! Keep up the superb works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my site :).

    November 17, 2020
  • Throughout this grand scheme of things you’ll receive an A+ with regard to hard work. Where exactly you actually lost us was in all the specifics. As it is said, the devil is in the details… And it couldn’t be more true here. Having said that, allow me inform you just what did work. The article (parts of it) is very powerful and this is most likely why I am making the effort in order to comment. I do not make it a regular habit of doing that. Second, although I can certainly notice a jumps in logic you come up with, I am not really certain of just how you seem to unite your details which in turn make the actual conclusion. For now I shall subscribe to your position however hope in the future you connect your facts better.

    November 17, 2020
  • Thank you for any other informative site. Where else may I am getting that type of info written in such a perfect method? I have a mission that I am simply now running on, and I have been on the glance out for such information.

    November 18, 2020
  • Pretty nice post. I just stumbled upon your weblog and wished to say that I have truly enjoyed browsing your blog posts. After all I will be subscribing to your feed and I hope you write again soon!

    November 18, 2020
  • It’s actually a cool and useful piece of information. I am glad that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

    November 18, 2020
  • Incredible update of captchas regignizing package “XRumer 19.0 + XEvil 5.0”:

    Captchas solving of Google (ReCaptcha-2 and ReCaptcha-3), Facebook, BitFinex, Bing, Hotmail, SolveMedia, Yandex,
    and more than 12000 another categories of captchas,
    with highest precision (80..100%) and highest speed (100 img per second).
    You can use XEvil 5.0 with any most popular SEO/SMM software: iMacros, XRumer, SERP Parser, GSA SER, RankerX, ZennoPoster, Scrapebox, Senuke, FaucetCollector and more than 100 of other software.

    Interested? You can find a lot of introducing videos about XEvil in YouTube.

    Free XEvil Demo available.

    Good luck 😉

    November 18, 2020
  • You can certainly see your expertise in the work you write. The world hopes for more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

    November 19, 2020
  • I simply want to tell you that I am just new to blogging and certainly liked you’re blog site. Likely I’m going to bookmark your blog post . You certainly have amazing articles and reviews. Thanks for sharing with us your web page.

    November 19, 2020
  • I really wanted to develop a note to be able to thank you for these lovely instructions you are showing on this site. My prolonged internet lookup has finally been honored with good facts and techniques to share with my colleagues. I ‘d tell you that we site visitors actually are very lucky to dwell in a fantastic site with so many lovely people with helpful plans. I feel quite privileged to have discovered your entire web page and look forward to really more pleasurable times reading here. Thanks again for a lot of things.

    November 19, 2020
  • Hello, Neat post. There’s a problem along with your website in web explorer, may check this… IE nonetheless is the marketplace leader and a big component to other people will miss your great writing due to this problem.

    November 19, 2020
  • You’re thus amazing. Oh my God. The almighty bless you.

    November 19, 2020
  • Very good written story. It will be beneficial to anybody who employess it, including yours truly :). Keep up the good work – for sure i will check out more posts.

    November 19, 2020
  • Hi there! This post couldn’t be written any better! Looking at this article reminds me of my previous roommate! He always kept talking about this. I am going to send this information to him. Fairly certain he’s going to have a great read. Thank you for sharing!

    November 20, 2020
  • I’m typically to blogging and i actually appreciate your content. The article has actually peaks my interest. I am going to bookmark your website and keep checking for new information.

    November 20, 2020
  • I haven’t checked in here for some time because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

    November 20, 2020
  • Best view i have ever seen !

    November 20, 2020
  • Best view i have ever seen !

    November 21, 2020
  • I was suggested this website by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my trouble. You’re wonderful! Thanks! xrumer

    November 21, 2020
  • After study a number of of the blog posts on your website now, and I truly like your method of blogging. I bookmarked it to my bookmark website listing and shall be checking back soon. Pls check out my web page as properly and let me know what you think.

    November 21, 2020
  • Some excellent secrets that can be learnt from the post. I have now come to understand that that a person can really be successful on this issue and acquire additional skills and qualities by reading a weblog like yours. Thank you for the interesting tips you’ve shared here.

    November 21, 2020
  • Best view i have ever seen !

    November 22, 2020
  • Best view i have ever seen !

    November 22, 2020
  • Fantastic beat ! I would like to apprentice whilst you amend your site, how can i subscribe for a weblog web site? The account aided me a appropriate deal. I had been tiny bit acquainted of this your broadcast provided vibrant clear idea

    November 22, 2020
  • Best view i have ever seen !

    November 22, 2020
  • I used to be able to find good information from your blog posts.

    November 22, 2020
  • Well done! I thank you your input to this matter. It has been useful. my blog: how to run faster

    November 23, 2020
  • I just want to say I am just beginner to blogs and seriously liked your blog. Probably I’m planning to bookmark your site . You certainly come with fabulous articles. Appreciate it for sharing with us your website page.

    November 23, 2020
  • Nice post. I study something tougher on totally different blogs everyday. It is going to always be stimulating to learn content from different writers and observe a little bit something from their store. I’d choose to make use of some with the content on my blog whether you don’t mind. Natually I’ll provide you with a link in your web blog. Thanks for sharing.

    November 23, 2020
  • I blog often and I genuinely thank you for your content. Your article has really peaked my interest. I will bookmark your website and keep checking for new information about once per week. I subscribed to your Feed as well.

    November 23, 2020
  • Wow! Thank you! I continuously wanted to write on my blog something like that. Can I include a portion of your post to my blog?

    November 23, 2020
  • Do you have a spam issue on this site; I also am a blogger, and I was curious about your situation; we have developed some nice procedures and we are looking to exchange techniques with others, be sure to shoot me an email if interested.

    November 23, 2020
  • I have figured out some points through your website post. One other thing I would like to express is that there are numerous games that you can buy which are designed especially for toddler age little ones. They include things like pattern acceptance, colors, animals, and forms. These commonly focus on familiarization in lieu of memorization. This makes children and kids engaged without feeling like they are learning. Thanks

    November 23, 2020
  • I’m not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back later on. Cheers

    November 23, 2020
  • I really enjoyed this article. I’ll return to see another! Thanks!

    November 24, 2020
  • Everything is very open with a clear description of the challenges. It was definitely informative. Your site is very helpful. Thanks for sharing!

    November 24, 2020
  • I not to mention my guys have already been going through the good thoughts on your site and all of a sudden came up with a horrible suspicion I never thanked the blog owner for those secrets. Most of the young boys became totally glad to read through all of them and have now in fact been enjoying them. Thank you for simply being so helpful as well as for utilizing varieties of superb tips most people are really eager to know about. Our honest apologies for not expressing gratitude to you earlier.

    November 24, 2020
  • Hello there! This article could not be written any better! Reading through this post reminds me of my previous roommate! He constantly kept talking about this. I’ll send this article to him. Pretty sure he’s going to have a very good read. Many thanks for sharing!

    November 24, 2020
  • Good web site you have here.. It챠s hard to find high quality writing like yours nowadays. I seriously appreciate people like you! Take care!!

    November 24, 2020
  • Your style is unique in comparison to other people I’ve read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

    November 25, 2020
  • Hi there! Do you use Twitter? I’d like to follow you if that would be okay. I’m undoubtedly enjoying your blog and look forward to new updates.

    November 25, 2020
  • I’ve read several good stuff here. Definitely worth bookmarking for revisiting. I surprise how much attempt you place to create this sort of fantastic informative website.

    November 25, 2020
  • Thank you a lot for giving everyone remarkably nice opportunity to read from this blog. It really is so enjoyable plus jam-packed with a good time for me and my office acquaintances to visit your website at the least three times a week to read the fresh items you have got. Of course, we are always satisfied with the astonishing points you give. Selected 2 tips in this article are without a doubt the most efficient we’ve ever had.

    November 25, 2020
  • I enjoyed this blog post. I hope you continue to write more content.

    November 25, 2020
  • This is a very good tip particularly to those new to the blogosphere. Brief but very precise info횜 Many thanks for sharing this one. A must read post!

    November 26, 2020
  • I’m not sure exactly why but this site is loading extremely slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later on and see if the problem still exists.

    November 26, 2020
  • I enjoy you because of all your efforts on this web page. My niece loves going through internet research and it’s really obvious why. We hear all of the compelling medium you provide efficient guidance through your blog and therefore attract response from other ones on the topic then our favorite princess is learning a whole lot. Enjoy the rest of the year. You are carrying out a powerful job.

    November 26, 2020
  • Way cool! Some extremely valid points! I appreciate you penning this write-up plus the rest of the site is extremely good.

    November 26, 2020
  • Everything is very open with a precise description of the issues. It was really informative. Your site is useful. Thanks for sharing!

    November 26, 2020
  • Simply wanna input on few general things, The website design is perfect, the content is very great. “Art for art’s sake makes no more sense than gin for gin’s sake.” by W. Somerset Maugham.

    November 26, 2020
  • Dude.. I am not much into reading, but somehow I got to read plenty of articles on your blog. Its amazing how interesting it is for me to check out you incredibly often.

    November 26, 2020
  • I loved as much as you will receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.

    November 27, 2020
  • It’s a pity you don’t have a donate button! I’d definitely donate to this outstanding blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will share this website with my Facebook group. Chat soon!

    November 27, 2020
  • I appreciate, cause I found just what I was looking for. You’ve ended my four day long hunt! God Bless you man. Have a nice day. Bye

    November 27, 2020
  • F*ckin’ awesome things here. I am very glad to see your post. Thanks a lot and i’m looking forward to contact you. Will you please drop me a mail?

    November 27, 2020
  • Pretty section of content. I just stumbled upon your blog and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently quickly.

    November 27, 2020
  • This web-site is often a walk-through you discover the information you desired relating to this and didn’t know who must. Glimpse here, and you’ll certainly discover it.

    November 27, 2020
  • This is really interesting, You’re a very professional blogger. I’ve joined your feed and look ahead to looking for more of your excellent post. Also, I’ve shared your site in my social networks!

    November 27, 2020
  • Keep working ,impressive job!

    November 27, 2020
  • Hello! This is kind of off topic but I need some help from an established blog. Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to begin. Do you have any ideas or suggestions? Cheers

    November 27, 2020

LEAVE A COMMENT

Need More Information?

If you are looking for the Optimum experience on ZipperAgent, we would love to hear from you. Reach out below to discuss pricing options.

    Request For A Free Trial

    Experience for free how you can grow your business using the power of an all-in-one marketing and sales platform.

      Request For A Free Trial

      Experience for free how you can grow your business using the power of an all-in-one marketing and sales platform.