Sales is Still About Relationships, Not Technology!
In today’s real estate market, it’s easy to get caught up in the latest and greatest technology. From CRMs to smart home devices, there’s no shortage of options when it comes to how you manage your business. But at the end of the day, real estate is still a people’s business. And that means that relationships are still the most important thing, not technology. Here’s why…
People Buy from People They Know, Like, and Trust
No matter how good your website is or how many five-star reviews you have, people still want to work with someone they know, like, and trust. And that means building relationships is still the key to success in sales. Think about it this way – would you rather buy a new car from a friend or family member or from a complete stranger? Even if the stranger had a better price or more features, you’re still going to go with someone you know.
The same is true in business. If a prospective customer knows, like, and trusts you, they’re much more likely to do business with you. And that means that relationship-building should be a top priority for every salesperson.
Relationships Take Time to Build
If you’re going to build relationships with your clients, you need to be prepared to invest some time in the process. That means setting aside time each week to reach out and connect with your clients and prospects. It might mean sending a handwritten note or picking up the phone instead of relying on email or text messages. But however you do it, taking the time to connect with your clients on a personal level will pay off in spades when it comes time to close a deal.
The good news is that technology can actually help you to build relationships with your clients. By staying in touch and keeping them up-to-date on the latest listings, market trends, and industry news, you can show them that you’re invested in their success. And when they see that you’re working hard to help them find the perfect home or investment property, they’ll be more likely to work with you when it comes time to make a deal.
Building relationships takes time and effort, but it’s still the most important thing you can do in sales. So don’t get so caught up in the latest technology that you forget what’s really important. At the end of the day, it’s still all about the people.
In today’s fast-paced world, it’s easy to get caught up in the latest and greatest technology. But at the end of the day, real estate is still a people’s business. And that means that relationships are still the most important thing—not technology! If you want to be successful in sales, focus on building relationships with your clients. It might take some extra time, but it will be well worth it when it comes time to close a deal! Let us help you keep in touch with ZipperAgent!