How Long Should Your Real Estate Videos Be?

When it comes to real estate videos, length matters, but shorter is often better. For social media platforms like Facebook, Instagram, and TikTok, aim for videos between 30 seconds to 2 minutes. These quick clips are perfect for listing highlights, neighborhood snapshots, or answering common buyer questions. If you’re creating a more in-depth walkthrough or educational video, going up to 3–5 minutes is fine, especially if the content is engaging and well-paced.

The key is to match the video length to your audience’s attention span and the platform you’re using. People scroll fast, so your video needs to grab attention in the first few seconds and deliver value quickly. Always end with a clear call to action (CTA). The CTA could be scheduling a showing, following your page, or sending a message. Want help trimming your next video or planning your content? I’ve got tools and tips to make it easy!

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