Desirable houses are selling quickly right now, which can put buyers in a frustrating situation as they watch house after house go to someone else. As an agent, it’s your job to guide buyers through these difficulties and frustrations. Here are six tips to up your game and help your
What does it take to run a good open house? Here are seven tips ranging from the essential to the innovative for an open house that brings in leads. 1. Create A Property Blog Post or Website. Buyers often visit three or four open houses in a day, so you need
Qualifying leads means doing some research on them before committing too much of your time. It protects agents from wasting time and resources on leads that are unlikely to covert. That said, qualifying a lead is not a simple yes/no process. A lead unlikely to buy this year might be
New agents have to do a lot of work to get their real estate business up off the ground, work that can get expensive quickly. Concern over costs and income means that many new agents take only one thing into consideration when picking a brokerage: fees. While obviously important, choosing
Welcome to the inaugural post in ZipperAgent's CEO Success Series! This regular series explores how technology is changing the real estate business and how top-notch agents can profit from these changes. I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it reshapes older
Lead nurturing is about building relationships and establishing trust. In a lead nurturing campaign, your two paramount goals should be to: Create two-way conversation. Ensure that leads’ expectations are met. But how do you build a lead nurturing campaign that meets these goals? ZipperAgent’s 5 Golden Rules of Real Estate Lead
Sales funnel is not necessarily a term real estate agents recognize. That’s a mistake. Nurturing a lead means moving them through the sales funnel, from a new contact to a client to a referral. Keep reading to learn everything you need to know about understanding the sales funnel and using it
Most top-producing agents share these seven characteristics. Fortunately they are traits that everyone can learn to emulate. Do you have what it takes to build your business? 1. Their behavioral style gets things done. Top-producing agents are pragmatic, attentive high achievers who focus on building relationships. They: Move Past Rejection. Top-producing agents are willing
Too many new agents think the only important factor when choosing a real estate brokerage is the commission split. But there’s a lot more to think about, even when it comes to money. You’re final in-the-pocket income has to do with many other services the brokerage might provide. Before picking a
“Social media doesn’t bring in new qualified leads.” “It’s time consuming and overrated.” “I don’t even know what to post!” Excuses like these prevent real estate agents from maintaining active social media accounts. But clients regularly check agents’ profiles to assess their skills and community knowledge. If your profile isn’t up-to-date
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