Evergreen Blog Content a Beginners Guide
What is this thing called evergreen blog content, and how can you use it for your content marketing strategy? Put simply; it’s content that remains relevant. It continues to drive traffic long after it is posted and is not time-sensitive. I’ll list some examples below. Also included are the formats that work best for evergreen content.
So What is Evergreen Blog Content?
Evergreen blog content has been optimized for search engines, it remains relevant for a long period of time, and it remains fresh. As we know a blog doesn’t disappear after you publish it But it may lose it relevance over time. Blogs about new products, new services, current offerings, and market conditions are examples of blogs that lose relevance over time. Evergreen content is different. It drives traffic long after its publication date.
Some Evergreen Content Formats
Below are some common evergreen formats you may consider creating:
- How-to content
- Product Reviews
- (Some) videos
Simply using these formats does not guarantee that your article or video is evergreen, but these formats lend themselves to evergreen content. An informational video about the most scenic spots in a town will have more longevity than a video about the features of a home located at 112 Woodland Rd, Brookline, MA
Once you understand the basic formats for creating evergreen content you can use them in your own blogs and videos.
How to Make an Article, Blog, or Video Evergreen
- Detail frequently asked questions from your customers (personas) and answer them.
- Provide “how-to explanations, advice, or industry tips.
- Explanations of industry concepts that may be confusing to readers.
Evergreen Content Examples
Below are some examples of blogs that have evergreen content.
I have included some examples of what would be considered evergreen articles for real estate agents.
- 7 ROUTINES OF THE MOST SUCCESSFUL REAL ESTATE AGENTS – This blog has information in it that was valuable several years ago, is valuable now, and will be valuable in the future.
- PROVIDING VALUE AS A REAL ESTATE AGENT IN THE INFORMATION AGE – The information age has been with us for at least 50 years and there is no end in sight. So this blog will maintain is relevance for years to come
- HOW MUCH SHOULD A REAL ESTATE AGENT SPEND ON MARKETING IN 2021?– This is an example of how to reuse a blog to keep it flesh. The basic information in this blog has not changed in years, but by changing the dates once a year the blog remains flesh.
The hardest part of creating evergreen content is that the topic you are covering may have already been used hundreds of times. You need to find a unique spin and make it your own. Search for long-tail keywords that have a good amount of traffic. Doing so will move you up in search engine results.
What Evergreen Content is Not
Understanding evergreen content is sometimes easier to grasp when compared with what it is not.
- Reports or statistics that change frequently
- Popular culture and trends
- News articles
- Clothing and fashion trends including interior design
There is no real expiration date to evergreen content, Design trends obviously change so there is an expiration date. A blog, video, or social media post about how to market a home will last have relevance far longer than an article about a specific home you have for sale.
Evergreen Content Writing Tips
- .Get the keywords right. The best blog article or video ever produced will do nothing to bring traffic to your website unless people are searching for the topic you covered. By doing some keyword research you can tell what long-tail keywords to use in your blogs and videos.
- Optimize those keywords for SEO. APut the keyword in the URL title, use it several times in the body of your text, add it to the alt text of images. You don’t want to stuff the blog but you want the keyword in their five times at least. You should also have hyperlinks to internal and external sources to add credibility to your blog.
- Keep it simple. As a rule, you should be witting to beginners. You are looking for a large audience, not a select few. There are more novices out there than there are experts.
- Technical Language is Boring: Beginners rarely understand overly technical language. Avoid using it.
- When possible Repurpose Your Content: Use great content over and over in different formats, or in different media.
If you have any ideas you would like to share, or if this blog post has helped you, please leave a comment below or on our Googe business page.