As a real estate agent, it’s vital to stay in touch with your database and build relationships with those in your real estate sphere of influence (SOI). Just consider a few of these statistics: 82% of all real estate transactions are the result of contacts from previous clients, referrals, friends,

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Success in the real estate business is dependent on relationships. When a real estate brokerage doesn’t have the right setup to manage relationships – with current, past and future clients – agents lose business. Yet in any successful brokerage, nurturing relationships in an agent’s real estate sphere of influence usually

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Last week, February 25, 2019, Contactually entered into an agreement to be acquired by Compass. This is great news for Contactually employees and investors. Congratulations! But not always the best news for customers - the Agents, Teams and Brokers who help make a company successful by being loyal customers, providing

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Inside the CRM SalesForce defines Customer Relationship Management (CRM) as a technology for managing all your company’s relationships and interactions with customers and potential customers. CRMs have a complex technology behind him, with so many features, options and it could be targeted for different departments, from sales, customer service, business development, recruiting,

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Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing campaign with a modest budget. Over time, that budget may

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If you stay up to date on all the latest customer service developments, you might have heard the term “customer engagement hub” before. If you haven’t, don’t worry! This article walks you through  both what the concept is and how best to implement it in a small- to mid-sized real

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Whether you are trying to build your brokerage or choose one to work for, understanding the best practices that support top brokerages successful. These six suggestions are based on the best practices of successful brokerages. Whether you’re a broker or an agent, keep them in mind when you are looking

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