Master copywriting skills to create brief, clear, appropriate messages Interact in online communities and you will create a lead generation machine Become a Brand on Social Media t’s your Sales Funnel – Own it   Master copywriting skills to create brief, clear, appropriate messages “ Great salespeople are great communicators, often great

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If you are honest with yourself, you probably recognize the fact that most of your contacts are not sitting by their phones, or starting at their Instant Messenger Apps, or watching their emails waiting for you to contact them. In fact, as time goes by the number of them, that

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As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing campaign with a modest budget. Over time, that budget may

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Whether you are trying to build your brokerage or choose one to work for, understanding the best practices that support top brokerages successful. These six suggestions are based on the best practices of successful brokerages. Whether you’re a broker or an agent, keep them in mind when you are looking

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Since real estate agents essentially run their own businesses, they need to market themselves—their abilities, their expertise, their trustworthiness. That means carefully developing a personal brand, especially on social media. Not only is social media one of the first places a new lead will go for information about your real

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The ZipperAgent CEO Success Series: How to Leverage Technology to Grow Your Real Estate Business explores how technology is changing the real estate business and how top-notch agents can profit from these changes.  I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it

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Facebook has a lot to offer your real estate business, but to gather those benefits—to generate leads from Facebook—you need to have the right kind of profile. You need a business page that’s separate from your personal one. You might have heard that business Facebook pages are waste of time for

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Welcome to the inaugural post in ZipperAgent's CEO Success Series! This regular series explores how technology is changing the real estate business and how top-notch agents can profit from these changes.  I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it reshapes older

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Social media is everywhere these days making the pressure to advertise on these platforms huge. But advertising on social media can be difficult and time-consuming. Does it pay off? Does it matter? It does. Further along in this blog we’ll talk about traditional, purchased ads on social media, but first there’s something

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“Social media doesn’t bring in new qualified leads.” “It’s time consuming and overrated.” “I don’t even know what to post!” Excuses like these prevent real estate agents from maintaining active social media accounts. But clients regularly check agents’ profiles to assess their skills and community knowledge. If your profile isn’t up-to-date

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