Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to

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As a real estate agent, you’re running your own business, and you’re likely paying for your own marketing as well. It’s good practice to track the ROI of your marketing from the moment you start. Sometimes, agents will start a marketing campaign with a modest budget. Over time, that budget may

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The ZipperAgent CEO Success Series: How to Leverage Technology to Grow Your Real Estate Business explores how technology is changing the real estate business and how top-notch agents can profit from these changes.  I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it

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Every real estate CRM is full of dead leads: leads that stopped responding, opted out of your services, or never responded in the first place. But these leads aren't as dead as you think! Here’s your short and sweet guide the follow-up tactics that bring these leads back to life. Don’t

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A drip campaign is an underused, powerful marketing tool for real estate agents. Here's the short, quick guide to why you should be using them in your business. Let’s start with a definition: What Is a Drip Campaign? It’s a series of automated emails to certain subgroups within your contacts based on their

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Effective lead gen requires long-term planning. A comprehensive lead generation plan is crucial for growing your business. Without it, you risk not understanding these three central pieces of large-scale, revenue-producing lead gen: Where do your leads find you? How many leads do you covert into customers? How can you automate

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As the world becomes more interconnected, real estate agents need to meet their buyers where they are spending their time: online. According to the National Association of Realtors, 4 in 10 homebuyers looked for properties online as the first step in their buying process in 2015. As the world goes

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