Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

READ MORE

As a real estate agent, the amount you should spend on marketing will depend entirely on your income and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to

READ MORE

How's your online business presence? If your Real Estate business isn't listed in these five places online, it's not as successful as it could be. 1. Your own personal, professional website This might seem obvious, but this is the #1 place online to list your real estate business.  This doesn’t refer to

READ MORE

Every real estate CRM is full of dead leads: leads that stopped responding, opted out of your services, or never responded in the first place. But these leads aren't as dead as you think! Here’s your short and sweet guide the follow-up tactics that bring these leads back to life. Don’t

READ MORE

A drip campaign is an underused, powerful marketing tool for real estate agents. Here's the short, quick guide to why you should be using them in your business. Let’s start with a definition: What Is a Drip Campaign? It’s a series of automated emails to certain subgroups within your contacts based on their

READ MORE

While social media posts, blog content, and listing advertisements are important to expanding a real estate agent's sphere of influence, it’s testimonials that really convince leads to buy and sell with you.   Why Do Testimonials Matter? Because they build trust. Buying or selling a home is a huge commitment, and clients want

READ MORE

Lead nurturing is about building relationships and establishing trust. In a lead nurturing campaign, your two paramount goals should be to: Create two-way conversation. Ensure that leads’ expectations are met. But how do you build a lead nurturing campaign that meets these goals? ZipperAgent’s 5 Golden Rules of Real Estate Lead

READ MORE