Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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Since real estate agents essentially run their own businesses, they need to market themselves—their abilities, their expertise, their trustworthiness. That means carefully developing a personal brand, especially on social media. Not only is social media one of the first places a new lead will go for information about your real

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Every real estate CRM is full of dead leads: leads that stopped responding, opted out of your services, or never responded in the first place. But these leads aren't as dead as you think! Here’s your short and sweet guide the follow-up tactics that bring these leads back to life. Don’t

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