When I was an active real estate agent, I wouldn't say I liked marketing to expired listings. First of all in Boston, where I live, there were not very many expired listings. It was and still is, a hot market for real estate.  Second, the competition was significant. I remember knocking

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If you are honest with yourself, you probably recognize the fact that most of your contacts are not sitting by their phones, or starting at their Instant Messenger Apps, or watching their emails waiting for you to contact them. In fact, as time goes by the number of them, that

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When it comes to providing value as a real estate agent in the Information Age real estate agents may not be well adjusted to the competition brought about by the internet.  Companies like Zillow and Realtor.com to name just two have leveled the playing field for many real estate agents. Christine

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As a real estate agent, it’s vital to stay in touch with your database and build relationships with those in your real estate sphere of influence (SOI). Just consider a few of these statistics: 82% of all real estate transactions are the result of contacts from previous clients, referrals, friends,

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Success in the real estate business is dependent on relationships. When a real estate brokerage doesn’t have the right setup to manage relationships – with current, past and future clients – agents lose business. Yet in any successful brokerage, nurturing relationships in an agent’s real estate sphere of influence usually

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Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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Since real estate agents essentially run their own businesses, they need to market themselves—their abilities, their expertise, their trustworthiness. That means carefully developing a personal brand, especially on social media. Not only is social media one of the first places a new lead will go for information about your real

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