Real Estate Sphere of Influence: Best Marketing & Referral Engine As a real estate agent, it’s vital to stay in touch with your database and build relationships with those in your real estate sphere of influence (SOI). Just consider a few of these statistics: 82% of all real estate transactions are

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  The Importance of a CRM in Growing Your Real Estate Business Success in the real estate business is dependent on relationships. When a real estate brokerage doesn’t have the right setup to manage relationships – with current, past and future clients – agents lose business. Yet in any successful brokerage, nurturing

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Inside the CRM SalesForce defines Customer Relationship Management (CRM) as a technology for managing all your company’s relationships and interactions with customers and potential customers. CRMs have a complex technology behind him, with so many features, options and it could be targeted for different departments, from sales, customer service, business development, recruiting,

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Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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